Satisfied vs. Delighted: Raising the Customer Experience Bar
Mere customer satisfaction is now a commodity consumers can get anywhere, and they expect no less.
Ipsos reports that customers you delight are five times more likely to give you repeat business than the ones you simply satisfy.
Jérôme MONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
www.tikimee.com/jerome-monange
@JeromeMONANGE
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