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Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015, Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year. | Marketing Magazine
Burberry warned on Wednesday that wholesale and retail profit for fiscal 2016 would likely come in around £40 million ($62 million) lower than expected, citing unfavorable foreign-exchange movements. The downbeat guidance came as Burberry reported net profit of £336.3 million ($522,85 million) for the year ended March 31, up 4.3% from £322.5 million in the same period last year. Adjusted pretax profit, which strips out one-time items, fell to £455.8 million from £461 million a year earlier. Reve
Burberry-Line, décryptage du partenariat Luxe et Digital de l'année.
L'exemple de Burberry développé par la bonne plume de mydigitalluxurygalaxy .... Burberry reste aujourd'hui encore ( combien de temps ? ) l'exemple parfait du mariage entre luxe et digital
Les thématiques liées au luxe, à son présent et à son futur vous intéressent ? Rejoignez le
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Jérôme MONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
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@JeromeMONANGE
Actualité luxe : Le groupe de luxe Burberry a annoncé avoir subi un recul de ses ventes à Hong Kong au troisième trimestre de son exercice 2014/15. Ce qui va le priver des marges confortables habituellement réalisées dans l'ancienne colonie britannique. (#455550)
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@JeromeMONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
LONDON, United Kingdom — While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found a report released by financial services firm Exane BNP Paribas that graded leading luxury brands on their digital reach and customer experience. The Internet is increasingly important to luxury sales. Indeed, digital is expected to drive, on average, 40 percent of
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LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM ;
@JeromeMONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
Burberry : It’s in the bullet points: Shoes, bags, more mobile and social media, and a focus on the United States.
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LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM
Jérôme MONANGE ;
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
www.tikimee.com/jerome-monange
@JeromeMONANGE
Actualité luxe : Le groupe de luxe britannique Burberry a présenté des résultats semestriels marqués par un fléchissement de sa rentabilité découlant d'une progression marquée de ses dépenses de fonctionnement. (#442494)
Actualité luxe : Le nouveau directeur général du groupe de luxe britannique Burberry a dévoilé mercredi des résultats en forte hausse pour l'exercice 2013/2014 et a ciblé le Japon pour sa croissance future. (#406971)
Burberry has reported that Christopher Bailey will be taking on a new role as chief executive officer.
The Burberry Kerry Centre attracts and engages shoppers with weather-responsive facades and more.
(Author : NATALIE MORTIMER) Burberry has opened a new flagship store in Shanghai to bring the brand’s digital world to life as it continues to blur the “physical and digital”. The Burberry Kerry Centre, the eighth store to open in the city, has been designed to offer consumers a “multi-sensory” experience in what the …
Le nouveau flagship ( écrin devrais-je dire ) de la marque de luxe qui ne différencie plus le digital et le magasin ...Burberry
(Author : Leah Gonzalez)
British luxury brand Burberry teamed up with WeChat, one of China’s most popular messaging platforms, for a series of creative collaborations throughout the year.
Conseil #marketing #communication Expert #Retail
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Today Burberry launched the first ever 24 hour fashion campaign, shot by Mario Testino. Exclusively created whilst Burberry crafted their more regular spring / summer 2016 output, the beautiful Testino images will only be up for 24 hours before disappearing again into the ether.
La publicité sur Snapchat.