LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

StimShop met les ultrasons au service du marketing sur mobile

From www.lesechos.fr

En entrant dans un magasin, vous n'entendrez pas cet ultrason, diffusé par un petit boîtier ou incorporé à la musique d'ambiance. Contrairement...
Jérôme MONANGE:

Un français invente un nouvel outil de marketing mobile , et de géofencing (concurrent de iBeacons et différent dans son fonctionnement ) afin de créer du trafic client en point de vente
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Etats-Unis : Apple active iBeacon dans ses magasins

From ooh-tv.fr

http://www.youtube.com/watch?v=QuWTplhZamU Apple a rendu compatibles 254 de ses magasins US avec sa technologie iBeacon. Ces derniers ont été équipés de ba
Jérôme MONANGE:

M-Commerce façon Apple, via iBeacon , géofencing et messages personnalisés à destination des clients de la marque dans ses 254 points de vente aux US , bientôt en France ? ...

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025Marketing Project Manager & Retail & Shopper & Omnicanal  http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
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Is iBeacon ready for prime time retail? Three key considerations

From venturebeat.com

"any mobile app could be designed to pick up a retailer’s location broadcast, including apps developed by competitors or unscrupulous third party developers. These apps could use that broadcast information to locate and track a user, possibly without their permission."

Jérôme MONANGE:

I believe that in-store beacons will radically change the shopping experience by enabling retailers to deliver personalized offers and content precisely when the shopper is most engaged and ready to spend.

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025
Marketing Project Manager & Retail & Shopper & Omni-Canal

http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm

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Cecile Morel's curator insight, December 1, 2013 4:09 PM

iBeacon is a cool technology but lots to learn and test before full stream. App discovery will remain the very first step. Can also wonder if consumers dont want to stay in command and act when they feel like it. So many exciting things to exprience in-store.
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This topic is curated by Jérôme MONANGE

Conseil #marketing #communication Expert #Retail
➡️ LabLUXURYandRETAIL ®
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