LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

Aujourd'hui, les utilisateurs jugent une entreprise en fonction de l'expérience digitale qu'elle leur offre, s

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation.

When I hosted my first breakfast at HVO Search discussing retail and digital convergence I asked "is Amazon ever going to have a store?"

And last month my question was answered. Yes indeed. Amazon has joined the likes of Birchbox, Warby Parker and Bonobos creating their offline experience. 

On 2 November, Amazon opened its first physical store. Located in Seattle’s University Village neighbourhood, the store, a bookshop, has been labelled “a physical extension of Amazon.com”, and uses customer

A practical explanation of the difference between Customer Experience (CX) and User Experience (UX) in terms of virtual only and bricks & mortar businesses

A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified.