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As Americans prioritize spending their money on experiences, not objects, department stores and other retailers are struggling with sales.
Businesses need to understand their customers in order to succeed. They need to know who their c...
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LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM ;
@JeromeMONANGE
Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille
Luxury brand shoppers need to see a show in order to make the sale.
Luxury brands need to truly understand who their customers are and what they’re looking for in a luxe shopping experience which is critical in creating a personalized experience for the customer that drives engagement, retention, and satisfaction.
But it appears that they fail in this analysis: according to the Epsilon study many luxury brands think their customers are typically female, about 45 years old, and have a net worth over $1 million. However, according to the study, more than half of high-end shoppers are male and have a net worth over $500,000….
Conseil #marketing #communication Expert #Retail
➡️ LabLUXURYandRETAIL ®
Site web ▶️ https://labluxuryandretail.paris/
#luxe #FutureofRetail #CX #phygital #consommation #TransfoNum #SocialMedia @LaBrigadeDuWeb Intervenant INSEEC, ISG, ESLSCA
