Is iBeacon ready for prime time retail? Three key considerations
"any mobile app could be designed to pick up a retailer’s location broadcast, including apps developed by competitors or unscrupulous third party developers. These apps could use that broadcast information to locate and track a user, possibly without their permission."
Jérôme MONANGE:
I believe that in-store beacons will radically change the shopping experience by enabling retailers to deliver personalized offers and content precisely when the shopper is most engaged and ready to spend.
Jérôme MONANGE ; Management et Communication LAB RETAIL 2025
Marketing Project Manager & Retail & Shopper & Omni-Canal
http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
Reactions
(5)
iBeacon is a cool technology but lots to learn and test before full stream. App discovery will remain the very first step. Can also wonder if consumers dont want to stay in command and act when they feel like it. So many exciting things to exprience in-store.