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Luxury and digital : How 5 Prestige Brands Innovate and Market on Facebook

From www.jeffbullas.com

Perception sometimes equals reality when it comes to marketing. Does your Facebook marketing reveal your brand as an innovator? Here are the top 5 premium brands that achieved the highest ranking according to research that placed them at the "Genius" level. These Facebook pages and their updates,content & integration are worth emulating.
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Attentats à Paris : l'hôtellerie et le luxe craignent une chute du tourisme en France

From fr.fashionmag.com

L'hôtellerie et le luxe devraient pâtir d'une chute du tourisme en France après la série d’attentats terroristes sans précédent survenue vendredi soir à Paris.
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Luxury department stores use fashion bloggers to attract consumers

From www.luxurydaily.com

Jérôme MONANGE:

Are you interested in luxury trends, in luxury retail and digital evolution ?  Be aware and join us in our professional group : 

LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM ;

 

You can join our DIGITAL LUXURY MEETING   April 8,  2015 in Paris

 

https://docs.google.com/document/d/1WRgeZtiivPoAIK8km3OutHJdKsJZWD2U1GYNOv7M6RE/edit?usp=sharing 

 

www.digital-luxe-meeting.fr/#accueil  ;

 

http://www.eventbrite.com/e/billets-digital-luxe-meeting-dlm2015-14991071699?aff=affiDLM2015&afu=85016219701

 

Jérôme MONANGE  

Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille 

www.tikimee.com/jerome-monange

@JeromeMONANGE

Karim Bouhajeb's curator insight, February 23, 2015 1:12 PM

Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.

Fashion bloggers often have a large degree of influence and many followers, making them the ideal spokespeople for high profile marketing campaigns and events.