Richemont Sells Shanghai Tang to Italian Buyer
The Swiss luxury group is restructuring its portfolio after a tough year, and the Hong Kong fashion house didn’t make the cut.
The 6 Categories of Influencers Luxury Brands Need to Know
Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider.
Saint Laurent Told to Modify Ad Campaign After Uproar in France
The ads caused uproar on social media where people called on Saint Laurent to withdraw them.
François-Henri Pinault, Kering Chief, on Why Green Is the New Black
The French luxury goods group has unveiled ambitious new sustainability targets for 2025, with a focus on carbon emissions and the production of raw materials.
LA FABRIQUE DU RETAIL's curator insight,
January 28, 2017 1:32 PM
Green is the new black: sustainability and luxury have to be compatible
Kering’s is in line with United Nations goals for sustainable development, cutting carbon emissions by 50 percent and reducing environmental impact by at least 40 percent, largely from production of raw materials.
Some efforts are already underway and ready to be scaled up, most notably Gucci’s adoption of a metal-free leather-tanning process, which costs 25 percent more than conventional techniques, in part because more skins are wasted.
These strategic efforts are considered as a long-term investment and genuine to luxury spirit. Mr. Pinault said. “Real luxury is based on authenticity and sincerity — product is almost secondary to the experience. But if your products are not in sync with a higher set of values, then you aren’t going to survive in this business.”
Estée Lauder taps into Facebook Messenger with artificial intelligence
The international beauty giant is offering UK customers 60 minute deliveries across London via its presence on Facebook’s messaging service.
5 trends impacting the luxury industry
The latest it-bag, rare cars and sumptuous houses once defined the epitome of luxury. But affluent lifestyles in the digital world are less about objects th
Karim Bouhajeb's curator insight,
August 14, 2016 10:19 AM
French menswear house Berluti is introducing its Fast Track footwear to Chinese consumers through a contest exclusive to WeChat. Through a microsite on the social platform, consumers can read profiles of three local ambassadors and vote for their favorite style from the line for a chance to win a pair of shoes. Localized campaigns offer brands the opportunity to reach consumers with content and promotions that cater to them, making it all the more likely that it will resonate with the intended audience.
A quoi ressemblera les marques de luxe de horlogerie suisse dans dix ans?
Au Salon international de la haute horlogerie qui s’achève ce vendredi, Le Temps a interrogé 12 patrons de marques,
Jérôme MONANGE:
Les plus grandes marques d'horlogerie de luxe parlent de leur futur de marque, de l'Apple Watch ....
Digital Luxe Meeting 10 mai 2016, Paris, Champs Elysées
érôme MONANGE
Marketing & Communication & Retail & Expérience Client & Luxe & Future of Retail & Cross Canal
www.tikimee.com/jerome-monange
@JeromeMONANGE
Lab RETAIL 2025 : http://goo.gl/xnxXTI
Lab LUXURY and RETAIL 2025 : http://goo.gl/9u19bM
Karim Bouhajeb's curator insight,
January 1, 2016 2:45 PM
As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year. From animated digital greetings to retrospective looks at the past twelve months, brands included consumers in the celebration of the milestone. While most of these efforts have little to do with pushing product, it opens up a dialogue with consumers surrounding shared experiences.
Top 5 brand moments from last week - Luxury
Jérôme MONANGE:
#DonatellaVersace #LVMH #LouisVuitton #Pantone #Montblanc
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015
Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015, Never mind the John Lewis Christmas ad, says James Kirkham, global head of social and mobile at Leo Burnett, Burberry partnering with Snapchat to create an ad in real-time will be the best piece of marketing this year. | Marketing Magazine
Karim Bouhajeb's curator insight,
October 28, 2015 7:00 PM
Today Burberry launched the first ever 24 hour fashion campaign, shot by Mario Testino. Exclusively created whilst Burberry crafted their more regular spring / summer 2016 output, the beautiful Testino images will only be up for 24 hours before disappearing again into the ether.
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences
Jérôme MONANGE:
With luxury consumption becoming global, digital and experiential, the role of luxury retailers irrevocably shifts from products to services and experiences
Ferragamo says new stores in China could be smaller
Italian luxury group Salvatore Ferragamo may opt for smaller new stores in China as local consumers shop more online and abroad, its chief executive said on Thursday.
LA FABRIQUE DU RETAIL's curator insight,
June 14, 2015 1:52 PM
Many luxury apparel brands have introduced over the past five year children’s lines including accessories and perfume: Gucci, Oscar de la Renta, Dolce & Gabbana, Fendi and Chloé, Lanvin’s, Burberry…
As a result, Department store are following the trend, Bergdorf Goodman in NY has a children’s department devoted to these luxury brands. Brands are testing the lines with pop up stores and some dare to open a shop dedicated to children.
Brands advertise with young brand ambassadors, often the children of celebrities who already have large fan bases of their own on social media.
Burberry reports positive financials but cuts profit guidance -
Burberry warned on Wednesday that wholesale and retail profit for fiscal 2016 would likely come in around £40 million ($62 million) lower than expected, citing unfavorable foreign-exchange movements. The downbeat guidance came as Burberry reported net profit of £336.3 million ($522,85 million) for the year ended March 31, up 4.3% from £322.5 million in the same period last year. Adjusted pretax profit, which strips out one-time items, fell to £455.8 million from £461 million a year earlier. Reve
Sustainability meets Louis Vuitton
If sustainability can be embraced by luxury good brands will retail goods follow suit?
LVMH Earnings Miss Estimates as Chinese Spend Less on Luxury
LVMH Moet Hennessy Louis Vuitton SA, the world’s largest luxury-goods maker, reported full-year earnings that missed analysts’ estimates as Chinese shoppers curbed spending on Vuitton handbags and Hennessy cognac.
LA FABRIQUE DU RETAIL's curator insight,
May 17, 2015 3:20 PM
LVMH registered its first annual decline since 2009.
Profit from recurring operations fell to 5.72 billion euros ($6.6 billion) from 6.02 billion euros in 2013, when analysts predicted 5.83 billion euros.
Hermès : chiffre d’affaires trimestriel en croissance de 8%
Au 1er trimestre 2015 le CA du groupe de luxe français Hermès a progressé de 8% à taux de change constants.
LVMH to Begin Selling $1,400 TAG Heuer Smartwatch by November
TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple Inc.’s biggest Swiss competitor for connected timepieces.
Forget The Internet Of Things, There Is A Digital Revolution Taking Place In Our Shopping Malls
2015 has been heralded as the year the Internet of Things finally takes hold, but while we wait for driverless cars and save up for our Smartwatches and assorted Wearables, the omnichannel retail revolution is gathering pace. This is no small market. In the US alone research from JC Decaux reveals [...]
More than half of luxury and fashion brands expect their influencer marketing budgets to expand over the next year, legitimizing many predictions of the growing popularity of influencers. More brands will be embracing influencers in the near future.