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Qui ? Louis Desazars, président-directeur général de Shiseido Group EMEA depuis 2015, après dix ans passés à New-York au sein de ce groupe japonais. Quoi ? Le
Japanese beauty brand Shiseido is displaying its artistic side through its sponsorship of Nuit Blanche Toronto.
The all-night art event, being held Oct. 1-2, will see digital installations and pop-ups throughout the city, including two digital displays from Shiseido. Part of Shiseido's efforts to reinvent itself for today's market, this sponsorship is rooted in the brand's history of cultural and artistic endeavors.
Japanese beauty brand Shiseido is displaying its artistic side through its sponsorship of Nuit Blanche Toronto.
The all-night art event, being held Oct. 1-2, will see digital installations and pop-ups throughout the city, including two digital displays from Shiseido. Part of Shiseido's efforts to reinvent itself for today's market, this sponsorship is rooted in the brand's history of cultural and artistic endeavors.
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