LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

As Macy's puts forth multiple initiatives to help it keep up with changing customer habits, the question remains if these moves are coming just a little too late. 

Yet the department store chain is clinging to the idea that many consumers will want to try on other kinds of apparel, such as bikinis, bras and high-fashion items, before making a purchase. [...] the company is using tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. Macy’s recently revamped its fitting rooms in the women’s swimsuit and athletic department at its store in Manhattan Beach (Los Ange

Actualité distribution : A l’occasion du Global Department Store Summit 2014, qui s’est tenu les 8 et 9 mai à Singapour, l’enseigne Selfridges a reçu le prix du "Best Department Store in the World". (#405104)

Apple a décidé de la jouer perso en ce qui concerne les système de géo-localisation couplés à des offres commerciales. Jusqu’à présent, le NFC faisait figure de