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The New Normal: For Luxury Brands, A Digital Uplift Is Long Overdue
For too long, luxury brands have been observing digital disruption from their elevated safety zone- or so they thought.
Dior tests a new interactive beauty shop in France
AltaviaWatch is Altavia's selection of the most significant innovations in retail, updated by the central team in charge of market intelligence with the contributions of all our local business units worldwide.
Luxury facing a digital-or-die dilemma: BCG
Jérôme MONANGE:
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
About six out of every 10 luxury purchases currently are influenced by digital channels, as social media, a brand’s Web site and mobile feed into buying decisions, whether the transaction is completed online or in-store. While many luxury brands have been avoiding the shift toward digital that many of their mass counterparts have made, BCG warns that the business models of digital laggards will no longer suffice in today’s market.
Karim Bouhajeb's curator insight,
September 22, 2016 6:26 PM
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
About six out of every 10 luxury purchases currently are influenced by digital channels, as social media, a brand’s Web site and mobile feed into buying decisions, whether the transaction is completed online or in-store. While many luxury brands have been avoiding the shift toward digital that many of their mass counterparts have made, BCG warns that the business models of digital laggards will no longer suffice in today’s market.
Hermès crée des mini-laveries pour rénover et relancer son carré de soie
AltaviaWatch is Altavia's selection of the most significant innovations in retail, updated by the central team in charge of market intelligence with the contributions of all our local business units worldwide.
