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Lamborghini builds brand community through race live-streams - Luxury Daily - Internet

From www.luxurydaily.com

Karim Bouhajeb's curator insight, September 18, 2013 6:02 PM

The brand is providing dedicated fans with moment-to-moment video and multimedia pertaining to the weekend’s races. On the brand’s Facebook page fans are invited to sign up for this weekend’s live-streaming event. On the event’s Web site, fans can learn about items such as news pertaining to the races, competing drivers, circuits, results and standings.