Are you succeeding with your content marketing strategy? It could be because you've not considered that you might be killing your content marketing. Keep reading to find out how!
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Marketing: Digital, CPG, B2B
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Many companies avoid content marketing due to the often time consuming nature, however when done right, the pros greatly outweigh the cons.
Gina Tucker:
Don't be left behind. 
George Schildge's curator insight,
April 21, 2015 9:03 AM
Think of it this way. The website is a Ferrari and the content is the gas. What type to you put in? 
Miguel Damiani's curator insight,
April 23, 2015 9:51 AM
Ciertamente, el contenido es fundamental, pero este debe ser bien marketeado... 
Finding a balance between the opposing factors of quality & efficiency is no easy task, but these content marketing tools can help you achieve equilibrium. 
Marteq's curator insight,
March 19, 2015 7:42 PM
Wonderful list of apps, some of which you have familiarity. As usual, please click through for a description of each with a live link. 
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
Gina Tucker:
images have a HUGE impact on the readability of the content you share. Most content sharing tools will let you adjust the images attached to your piece of content that make them as visually appealing as possible. Some bloggers tend to opt for smaller images with more text, but here at Scoop.it we believe that large and colorful images will have the biggest impact on your content. 
Jeff Domansky's curator insight,
December 15, 2014 9:10 PM
Creating custom visuals makes for better marketing impact and ultimately, better results. I use each of these tools frequently, and they are easy to use and efficient. 
Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?
Gina Tucker:
Adding content to your sales email is a simple yet effective tactic for nurturing leads. These content marketing strategies can amplify your existing sales techniques to turn more leads into prospects.
Jeff Domansky's curator insight,
December 12, 2014 9:42 AM
Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win? 
Ron Baker's curator insight,
December 17, 2014 4:02 PM
Jasmine provides some very good observations with regards to content marketing strategies 
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images.
Jeff Domansky's curator insight,
December 7, 2014 11:26 PM
Great collection and useful reading for marketers, and social media pros.
Jeff Domansky's curator insight,
December 8, 2014 12:44 AM
Great collection of social media infographics. Well worth reading. 9/ 10 
rodrick rajive lal's curator insight,
December 9, 2014 1:53 AM
These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form. 
When you are a company getting started with your social media strategy, what do you usually ask? Probably something like "Where should I promote my stuff?"; "Do I need to be everywhere?"; "What's the best time to post content?" Chances that you are forgetting a very important question: "What is the source of my rich content?" In other words, where should my content come from? The answer is in this excellent piece penned by Mark Schaefer. Read it at http://www.businessesgrow.com/2013/02/10/the-one-core-secret-to-social-media-marketing-success/
Gina Tucker:
Always attribute the source of your content. 
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
Gina Tucker:
The SEO Process includes 7 steps. 1) Research and Analysis 2) Keyword Opportunities 3) Coding and Implementation 4) Copywriting and Implementation 5) Speed & Site Performance 6) Marketing & Link Building 7) Rankings Report & Tracing. Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like Scoop.it)! 
Guillaume Decugis's curator insight,
October 17, 2014 12:08 PM
It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc... And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible. 
Ken Dickens's curator insight,
October 20, 2014 3:37 PM
Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly. But, creating great content is what it is all about. -Ken 
Writing effective social media posts is a science, here are a few tips to improve your performance
Gina Tucker:
Want your brand to resonate with your audience on social media? Make your posts long enough to gather trust, short enough to keep your group's attention, and make them compatible on different devices (mobile vs browser). Post with a purpose. Don't simply promote your brand, use content to demonstrate knowledge about your industry as a whole and let yourself become a thought leader. Give your posts time to simmer, don't let them fade if you spent a lot of time on them!
Jeff Domansky's curator insight,
October 15, 2014 12:56 AM
Writing effective social media posts is a science, here are a few tips to improve your performance from Neil Patel. 
Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…
Gina Tucker:
It's not enough to simply have content. Your content needs to be relevant, valuable, and updated regularly. Content marketing can generate thought leadership as well as help with SEO and brand awareness. It helps you fill your social networks, feed your blog, and demonstrate thought leadership to your customers. 
Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…
Gina Tucker:
Small businesses may struggle to keep up with their larger competitors when it comes to content marketing. While creating original content is essential, curation can help keep your website up-to-date with content that, while not original, will help both with SEO and with reader engagement, at a fraction of the cost and time. 
Ari's curator insight,
October 6, 2014 5:17 PM
It is true that customer LOVE content. And moreover, they love great content. Writing that ENGAGES your customers emotionally and intellectually (or even physically or spiritually, depending on your business) will definitely win business! 
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Jeff Domansky's curator insight,
September 8, 2014 2:23 AM
Paula McKinney posts practical Pinterest tips for your business . 
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....
Jeff Domansky's curator insight,
August 25, 2014 12:07 PM
Top Instagram videos for youe viewing pleasure. 
For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....
Jeff Domansky's curator insight,
August 21, 2014 11:31 PM
Here's some help convincing the boss that content marketing makes business sense. 
OXY GREY's curator insight,
August 22, 2014 8:27 AM
Ideal pour expliquer le pouvoir du Marketing de Contenu à votre management. 
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ... 
Mary Starry's curator insight,
August 30, 2014 3:21 PM
A faculty member can never have too many resources for images. 
MrBieb's curator insight,
September 2, 2014 4:49 AM
Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen. 
Ana Fernández's curator insight,
September 2, 2014 5:23 AM
¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos? ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia? En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad. 
To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles "templates." All you have to do to create attention-grabbing titles is select one of the blog title templates from the list, fill in the blank(s) with relevant keywords and phrases, and voila: Your post is good to go.
Gina Tucker:
Great infographic for creating blog post titles! 
Mounira HAMDI's curator insight,
July 15, 2014 12:53 AM
Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first thingsreaders will see -- and they're the gatekeepers of the excellent content just one click away. 
Pete Impact's curator insight,
February 14, 2015 6:00 AM
If you are new to #marketing your business online with blog posts then check out this brilliant infographic as a guide! |
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Are you succeeding with your content marketing strategy? It could be because you've not considered that you might be killing your content marketing. Keep reading to find out how!
Aquest article explica amb 5 exemples errors comuns que fan anar malament el màrqueting d'una empresa a través de la publicitat en xarxes socials.
This article will help you choose your content marketing in order to satisfy the readers with useful information. It also shows us some of the most common mistakes that may be damaging our image. Really, really useful. I recommend it.