HEALTHCARE & SOCIAL MEDIA

Chaque année, nous publions un récapitulatif des statistiques des réseaux sociaux. Facebook, Instagram, Snapchat, Twitter, LinkedIn… cet article permet de visualiser les forces en présence et les dynamiques des réseaux sociaux. Au cours de l’année, pour accéder aux chiffres régulièrement mis à jour, rendez-vous sur

Mark Zuckerberg a annoncé que l'intelligence artificielle déployée sur Facebook pour prévenir les risques de suicide allait être améliorée. Grâce à la reconnaissance de formes, l'outil pourra identifier d'éventuelles pensées suicidaires exprimées en vidéo ou par écrit.

Actress and singer Queen Latifah recently took her passion for heart disease awareness live on social media, leading a “Rise Above Heart Failure” panel discussion on Facebook Live on World Heart Day. Novartis sponsored the American Heart Association's effort.

Novartis has struggled to gain share with its heart failure med Entresto because of the treatment's high price tag, despite strong endorsements from leading cardiac groups and published research advising physicians to switch to the drug. And using a softer-style disease awareness campaign with a very likable celebrity is a contrast to its harder-hitting Entresto DTC marketing, which sparked protests from cardiologists and consumers for its stark depiction equating heart failure to a room filling with water while a patient calmly reads the paper (read “All We Have to Fear is... Scary #Pharma Disease Awareness Ads!”; http://sco.lt/96jYR7).

That ad was quickly discontinued, replaced this spring with more sentimental ads featuring older heart failure patients warbling the Annie show tune "Tomorrow" as they go about their day (read “Tomorrow, Tomorrow, After DTC, Sales Will Come for Entresto, Bet Your Bottom Dollar!”; http://sco.lt/7L6LHl).

“The way people look for health information is constantly evolving, and we do our best to keep up with the needs of our audiences,” a Novartis spokesman said in an email interview with FiercePharma. “We were drawn by the potential of Facebook Live to reach a wide audience in real time, to facilitate live engagement, and to allow on-demand viewing.”

Novartis will be launching a “new social media initiative for the HF community” in the coming months, he added.

Latifah has been the spokesperson for Rise Above since it launched last year. Novartis approached her and her mother Rita Owens, and they joined the effort as a way to amp up the conversation around heart failure and inspire people to make small changes in their daily lives to manage the disease. Owens was diagnosed with heart failure after she passed out as school teacher while in her early 50s, and before that, she didn’t know she had heart problems.

Both Latifah and her mother participate in events, videos, media interviews and on social media as part of the initiative

Facebook spied on users that relayed private health information on the websites of major cancer institutes and harvested the data to generate advertising profits, users claim in a new class action.
     Lead plaintiff Winston Smith sued Facebook, the American Cancer Society, the American Society of Oncology and five other cancer institutes in Federal Court on Wednesday.
     Websites for the medical institutes feature a secret "Facebook code" that "commandeers" users' web browsers and sends private information to the social media giant, Smith claims in his 92-page complaint.
     "This lawsuit is without merit, and we will defend ourselves vigorously," a Facebook spokeswoman said in an email Wednesday afternoon.
     Smith says Facebook uses the private health data it obtains to create marketing profiles for each user, and then targets them with tailored advertisements based on their private information.
     When Smith searched for information on lung cancer at the American Cancer Society's website cancer.org, the information he sought and links he clicked were sent to Facebook without his knowledge or consent, he says.
     The lawsuit cites a chart Facebook uses to sell advertising services, which places more than 225 million users in 154 separate medical categories for direct marketing purposes.
     "Facebook's application for advertisers touts its ability to target users based on information Facebook has collected about them relating to health care," the complaint states.
     Facebook's medical-categories list identifies users associated with a wide range of medical conditions, including diabetes, pregnancy, addiction, hepatitis C, HPV, erectile dysfunction, herpes simplex virus and HIV/AIDS.
     Smith says the American Cancer Society and other institutes named in the lawsuit should have disclosed their relationships with Facebook or informed users that their private health information would be shared with the social media titan.
     An American Cancer Society spokeswoman declined to comment on the pending litigation.
     The complaint cites 10 causes of action against Facebook and the seven cancer institutes, claiming they failed to safeguard plaintiffs' private health information under the Health Insurance Portability and Accountability Act, Wiretap Act and other state and federal laws.

Facebook is mulling the creation of health apps as part of an initiative that could also include online “support communities,” according to a report.

En moins d’une dizaine d’années, les réseaux sociaux ont bouleversé en profondeur les modes de communication tant dans la sphère personnelle que professionnelle.

Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.

A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.

Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.

Steadily increasing usage worldwide shows remarkable figures about social media demographics...

Drs Seth Bilazarian and Westby Fisher sit down with heartwire's Shelley Wood to talk about how they got their start in social media and why they think their colleagues should join this worldwide conversation.

Two experts (Shelly and Wes) and a Social Media Novice (me) encourage cardiologists to engage these new information platforms.