Simply Social Media

Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used Twitter.

I’m going to start by giving you the basic tools for success on Pinterest as a marketing platform, and then build up from there to more advanced ideas. If you can’t market on Pinterest by the end of this article, you may want to take a look at whether or not you’re the right person for the job....

Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…

According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.

How Pinterest Works

Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.

If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...

Kahlua was brand new to Pinterest but the most recent holiday campaign resulted in some long-tail success, including getting consumers to think of Kahlua in a whole new way.

When it came to holiday preparation, Pinterest became a big stress reliever. And no wonder, right? There are so many recipes and other DIY solutions available on the site. For Kahlua, this was the perfect time to run a Pinterest-based campaign and build brand awareness.

The campaign was a sweepstakes wherein followers were entered by pinning their favorite Kahlua inspired recipe. For a brand so new to Pinterest, the results were pretty astounding: 16,000 new email subscribers, 3,800 new Pinterest followers — up from 267 the previous month — and more than 10,000 contest related pins....

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....