Rash of complaints ends McDonald's short-lived fitness tracker Happy Meal promotion
McDonald’s was trying to get a few steps ahead of the criticism that Happy Meals run completely counter to health and fitness by offering fitness trackers in their kid-focused food. Instead, they got a rash of complaints that led the fast food giant to immediately stop the campaign and issue an apology.
Turns out the brightly-colored Step It! Activity Band – a wristband that could track just how much little McDonald’s customers were moving and blinked according to speed – were causing skin irritations. The tip came from mom Casey Collyar, who posted on Facebook a picture of her child’s burn from StepIt. Her post was shared more than 100,000 times.
The promotion was supposed to last four weeks at every location in the US and Canada, but lasted just a few days after the complaints started rolling in.
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