 Your new post is loading...
Your new post is loading...
When LinkedIn announced that they'd be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore.
What does my mom's tomato sauce have to do with this? Well, while many were quick to see results from the new platform, others felt hesitant about whether or not they should give it a go. And without a clear formula for how to approach the unfamiliar territory, many continue to remain sidelined today.
Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time....
If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation.
I’d like to give you a complete strategy filled with effective tactics that complement each other.
But to do that, I need to focus on one particular social network: LinkedIn.
I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....
As a B2B startup, we’ve found LinkedIn really powerful in pin-pointing new potential customers. Where LinkedIn falls down is actually connecting with those people (does anybody actually read their LinkedIn messages?… mine is just filled with InMail spam from recruiters). Fortunately we’ve worked out a couple of tricks.
Email Hunter and ReplyApp.io combo. The Email Hunter Chrome extension will find anybody’s email address from their LinkedIn profile. Does it work 100% of the time?… no, but it’s pretty damn good.
Once we’ve identified the person we want to contact, at the touch of a button we’ll (almost always) have their email. That’s where ReplyApp.io comes in.
ReplyApp.io automates your sales outreach. Essentially you can pre-write follow-up emails that are sent only if you don’t get a reply. With all the time you save not having to follow people up, it will feel like your sales team has been multiplied by 2 or 3. We love it and are very happy to have finally made the discovery after researching about 20 different competitors (in fact I’ll write a separate blog post on this if anybody is interested, because finding the right tool was painful — we were using our own custom solution for a while)...
Are you active on LinkedIn?
Wondering about the recent changes to groups?
LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.
In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.
What the Changes Mean
LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.
To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn.
In terms of resources, here's what you can expect to receive: - Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
- Six PowerPoint & Photoshop templates to make your profile look beautiful
- An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...
When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups.
Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups.
The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. In this article, we’re going to take a look at how you can do just that....
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach....
What do you do when you meet someone in a business setting and you want to find out more about their career?
You look them up on LinkedIn, of course.
LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It's the place your business contacts go to see what you've accomplished, where you've worked, and which parts of the industry you're most interested in and engaged with.That's why it's so important to continually update and optimize your LinkedIn profile and use the platform to engage with others.
Is your LinkedIn profile up to par? Here are five things you should be doing on LinkedIn -- and the best part is, they only take a few minutes out of your day....
Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)?
If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You'll discover how to whip up a long list of hot sales leads ripe for the contacting. If you're like most salespeople, you're on LinkedIn all day for work anyway. Now learn how to make it work for you.
P.S. Looking for even more LinkedIn sales tips? If you're not too busy researching and calling your wealth of new prospects, you might want to check out our guide to hidden LinkedIn hacks...
We write a lot about Twitter tips and Facebook tips and less so about other places like LinkedIn. Part of it is that we’re still keen to figure out our best strategy here. And we thought, in the midst of our figuring things out, it’d be great to share with you what we’ve found so far!
I’m grateful to refer to a lot of amazing info that’s been shared online and on the Buffer blog in months past, some cool tips about LinkedIn marketing best practices and more. Here’s a rundown of the best LinkedIn marketing strategies we’ve found....
This is a great medium for the beginners, as well as for those experts who have been working and employed for more than many years. They share their thoughts, opinions and point of views regarding the professional approach and consult the minor details.
This forum has also generated countless applications to facilitate the users and fans on a daily basis. New updates have been seen on the site of LinkedIn, which makes your profile more attractive and impressive in the community. Experts suggest that every LinkedIn user should be acquainted and familiarized with these applications, so that they can better work and take advantage of the networking site, for business as well as socializing purposes.
Covering all the dimensions, this forum has made sure that users are facilitated to the maximum extent and for this purpose, various business related as well as new techniques have been observed....
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities. But in recent years it has evolved into a leading business to business marketplace and professional network.
Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.
Here are some tips on how to use LinkedIn to build powerful influence....
Prospecting just got a whole lot easier -- and that's just the beginning.
In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including: - How to hide your connections from competitors - How to get a tailored lead list delivered directly to your iinbox weekly or daily - How to find prospects you already have something in common with - How to customize your connection request on a mobile device.
Take a look to upgrade your LinkedIn status from pro to hacker. (Andcheck out this post for the ultimate cheat sheet to mastering LinkedIn.)...
|
The basics of using LinkedIn for business: The goal with LinkedIn should almost always be to generate leads (and subsequently sales).
To do this, you start with your network on the site. The larger your network, the more potential you have to engage with someone in your network, who might become your customer.
That’s why I’ve dedicated this post specifically to strategies that will help you build the most effective network possible, both in size and quality....
LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion.
For professional utility, however, spending a few minutes a day on LinkedIn can bolster relationships, attract talent to your organization, and support both your employer's brand and your own.
Here are eight ways I've found to get value out of LinkedIn without eating up too much of your time...
LinkedIn's evolution began in May 2012 with the acquisition of SlideShare, and it continued withthe purchase of news reader app Pulse. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. And by February 2014, they opened up their publishing platform to all members.
All of those moves have turned LinkedIn into a place where people come to consume professional content. That's been great news for brands, since it's given them a new audience to reach with their content -- via their Company Pages on LinkedIn.
Let's look at 12 businesses that are capitalizing on the opportunity and rocking it. I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages....
It can seem like there's never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles - like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales.
I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation)....
On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.
The changes, reported first by Venture Beat, are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.
The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate....
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Definitive Guide for Marketing on LinkedIn.
Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....
I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a "Clean Up Your LinkedIn Profile In 5 Minutes" kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.
Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users....
There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.
To recap what the LinkedIn connection outreach process typically looks like: - Build a list of prospects you want to talk to. - Mine their profiles for mutual connections. - Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves. - Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.
I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....
In the age of selfies, bad photography runs rampant. Duck lips, bathroom pictures, too close close ups -- the list of photography faux pas is seemingly endless.
A poorly angled selfie or two (or 100) might not be so bad on Facebook. But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. (Note: Photos of your cat are acceptable on all other places on the internet.)
While it's important to have a picture -- your profile is 11 times more likely to be viewed if you have a photo -- it's just as important that it's not one of these....
That’s why LinkedIn is releasing a vastly redesigned version of the Pulse news reader app (out today for iOS and Android) that it purchased back in 2013. Akshay Kothari, co-founder (and now LinkedIn project manager) of Pulse, said that in the first three years, the company made tons of content deals to get as many top publishers as it could on board, and it grew to 30 million users in that time — but that wasn’t enough to thrive as users transitioned to mobile.
"One missing piece of the puzzle was identity," Kothari says. "We didn’t know who our users were, and that was the key thing to start making smart [content] recommendations."...
Sending generic LinkedIn requests -- we all do it from time to time. I'm certainly guilty of it.
Maybe you're in a rush. Maybe you're lost for words. Maybe you think the recipient of the request won't care. Hey, it's not like "I'd like to add you to my professional network on LinkedIn" is offensive. What's the harm?
But as it turns out, generic LinkedIn requests can take a drastic toll on how the recipient views you. We all knew this from anecdotal stories, but now there's hard data to prove the damaging effect.
HubSpot's survey report "Is Social Selling Creepy?" shows that buyers and consumers react quite differently to a generic request than a customized one. Just look at the following two charts:...
|
![How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/UU_Gk8WoK9QASJIB5CB-uTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![5 Tips for Improving Your Presence on LinkedIn [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/uRc9jV9L5eSaiN2s8nl7Zjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
HubSpot shows how to plan, execute, and publish content on LinkedIn Pulse to expand your reach. Recommended reading. 9/10