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Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and customer service (13%), according to a survey... ...released in January 2012 by Social Fresh. Another content-related task, managing an editorial calendar, came in fourth on the list, on par with comment moderation and Twitter engagement (all at 10%). Community engagement (5%) and analytics/reporting (3%) also appeared on the list, but were voted the most time consuming task by a much smaller proportion....
Cineplex Australia Pulls Uncensored Twitter Feed After Embarrassing, Foul-Mouthed Tweets... A movie theater chain is in hot water after an incident with an uncensored Twitter feed on their website. This is a perfect case study for businesses considering integrating Twitter into their websites, complete with a big flashing “Warning” sign.... [Not just McDs; cautionary tale - JD]
The well of content can start to dry up for even the most prolific content marketers. Here are 5 sources you can use to help prime the pump. Content creation is a tricky beast. You may be given limited material to work with, yet you’re expected to constantly develop new content. The well goes dry sometimes, especially when you’ve written about the same topic three months in a row. So, how do you make sure your fountain of ideas never runs out?...
...More fundamentally, companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. After all, Twitter’s speed, capacity, and influence outsize any other social media channel at the moment. There’s a universe of choice out there in terms of deploying and using Twitter--incuding Twitter's new enhanced brand pages--which means a whole lot to think about as companies try and fail and then finally hit on what works for them. In turn, their Twitter decisions directly affect how they must now fundamentally define their ongoing reputation management and stakeholder outreach. Consider…
The Associated Press yesterday announced a new update in their social media guidelines for journalists, and this time they are focusing particularly on Twitter. While the guidelines cover general best practice around use of social media, what the guidelines cover in detail is the correction of erroneous tweets, and the correct procedure for this....
Simple, clear as a bell. Today the English version of Wikipedia is closed to protest two bills currently in Congress that are intended to stop or curtail online piracy. If you haven’t done so already, click over to Wikipedia and you’ll see the power of good storytelling design...
Could Twitter morph into a publishing platform for the curation of news, whether done by Twitter itself or existing publishers? ...It’s common for news sites to include Twitter widgets displaying their own tweets or those from trusted sources, but it’s rare to see tweets themselves — particularly non-staff-produced tweets — displayed as a unit of news. Bodor said what’s happening on Twitter is part of the broader news discussion in a community, one that a segment of readers already knows about....
Hot on the tails of the PR vs. Wikipedia debate, here's a guide for how PR can edit. ...First the good news; the whole point of Wikipedia is that anybody can edit the content of pages – it’s a crowd-sourced encyclopedia. Now the bad news; it’s against Wikipedia’s policies for people with a conflict of interest to edit pages. If you represent a brand, you shouldn’t be editing that brand’s page, or any pages that are related to the brand’s areas of business....
Here are eight brands that are exploiting Pinterest's potential to its fullest. There’s a hot new social networking property and, as usual, some brands have already colonized it. As we embrace the new year, Pinterest has emerged as the answer to the question “What’s new in social media?” The visual bookmarking platform has been around since 2008, but seems to have caught fire over the last few months. A December report by Experian Hitwise pegged the site’s total number of visits for the week ending Dec. 17 at 11 million, which was almost 40 times the amount in the comparable period six months before....
No, says Edelman’s Matthew Harrington. Every department should be on the social media team—from HR and operations to PR and marketing. Do you agree? [Thoughtful PR 2.0 perspective - JD]
...I linked social media to innovation in the last sentence and that’s because in the same way that social media is a tool that all marketers must learn how to use as part of an integrated marketing campaign, innovation managers must also learn how to use social media properly as part of their innovation efforts. So let’s get to our latest case study of how not to do social media by taking a look at a poorly run Facebook contest....
The Art Of Storytelling In Business Communications And Public Relations... ...It’s impressive how Southwest has carved out a distinctive position in the mind of the buyer. Observing the brand from afar, it’s easy to come away thinking this was a “no brainer.” Airlines tend to be a homogenous lot. Southwest figured out that having a little fun would deliver differentiation. Voila … a great brand....
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Facebook have been talking quite a lot about their open graph service and frictionless sharing in recent days. With frictionless sharing becoming the focus for Facebook’s new open graph feature, there’s been a lot of talk about what developments will emerge from this. Apps have been the major talking point over the past week but another new development could see Facebook trying to play Google news at its own game. Technology site Fusible.com discovered that the social networking site has purchased a number of ‘Facebook Newsroom’ domain names recently. Three domain names were registered by the company: facebook-newsroom.com, facebook-newsroom.net, and facebook-newsroom.org....
If you're still not utilizing LinkedIn at this point for networking or business development you're being lazy. There, I said it! ...As a follow-up to my post Social Media Optimization 101: How To Optimize Your Profiles, I’ve outlined the top 3 ways to tackle optimization of your LinkedIn company page to start gaining better search visibility and referral traffic to your website, blog or conversion landing pages, which helps enhance your lead generation efforts....
There is a new darling in the social media world and her name is Pinterest. A virtual, interactive bulletin board where individuals, businesses, and nonprofit organizations can pin their interests and drive traffic to their website....
A new research report may finally convince PR pros to dump email in favor of social media channels when it comes to media relations. The Cision/Newhouse School 2011 Digital Influencer survey found that more than 70% of digital influencers now engage with PR pros through social media....
What will the continuing fracture of mass media mean for corporate communications in 2012? Derek DeVries thinks we'll see an increase in the use of brand journalism, which presents new ethical challenges for PR pros. A company could potentially have more visibility producing its own content as opposed to relying on the news media to carry its message (provided it’s indexed properly). Brand Journalism is fraught with ethical perils, however....
Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process.... The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the “curator.”...
When we think of retweets, we think interesting articles someone found, witty or funny comments made, links to videos and other pieces of information... Usually when something is retweeted, we take a look at it before moving on to the next one. However, there is a extra benefit from being retweeted heavily, mainly that they will stick in the collective memory of users more and while it’s something that media outlets experience on a regular basis, due to their familiarity with the medium, other areas are catching up....
Niche social sites are growing in popularity for brands, as they seek to find new ways to reach their consumers outside of the increasingly noisy 'big... There is a very difficult, fine line for brands using social media and where you decide to focus your efforts. You want to avoid opening up a brand account on every single social platform just because you can, but then you also want to focus on the niche sites where you will have to fight less hard to be heard amongst the noise and where you can reach people on a more targeted basis....
Have no fear, soon-to-be-Pintrest fan -- we'll show you the ropes. ...Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards. You can create Boards for any topic imaginable, from cats to classic cars to cats driving classic cars. The possibilities are endless.... [Great basic tips - JD]
New study puts numbers to the effect social media marketing has on brand advocates' purchase intent and likelihood to recommend CPG brands. In a study by BzzAgent, the long-term effects of social media marketing were put into metrics that the numbers-hungry executives are sure to notice. At least, we hope they notice — and listen. According to the study, social media marketing campaigns generate an immediate boost in the likelihood that consumer packaged goods brand advocates would recommend a brand to other people. Purchase intent also gets an immediate bump among brand advocates after exposure to a social media campaign.... [Worth reading for the proof points - JD]
Follow these key golden rules in social media case studies from brands, to develop a sound social strategy. Despite the near absolute adoption of social media technologies in companies, for both internal and external communications, it seems that many are still unsure of the benefits of social media tools and indeed whether the strategy they’re employing is actually working for them.... If use of social media by businesses continues in this way, it will only get the marketing dollars it deserves for a short amount of time. So what are the components of a good social media strategy, that can help you achieve what you need to?...
Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis....
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