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Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. The following is a year in review of 2014’s most interesting research and insights into today’s mom 
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Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind. As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.
Jeff Domansky's insight:
Learn just how landing pages and calls to action work in converting consumers.
Nomad Communications's curator insight,
January 26, 2016 11:40 AM
With all the buzz about Content Marketing, Lead Generation and Lead Conversion, it's important to hit the pause button for s second, and think about what drives someone to click a CTA or what emotional triggers are necessary to engage potential clients or customers. There's a lot of internal processing that happens before you capture that lead. Let's take a look---
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Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The report was based on data from a survey conducted in September 2014 from 500 adult Internet users in the United States. Half of respondents say they do not want to receive any marketing communications at all from brands. A quarter say they prefer to be contacted by email, the most popular communication channel by far. Some 9% like text messages and 7% are fans of snail mail. Just 5% of respondents say social media is their preferred way of being contacted with marketing messages and offers....
Jeff Domansky's insight:
And the preferred channel is...? Email? Surprising survey. What to make of this research?
Radha Narayanan's curator insight,
December 9, 2014 10:48 PM
My view on this is that the list mentioned here is not exhaustive. There needs to be a way to increase involvement of a consumer - so that he/she feels part of the process and having invested time and energy will feel obligation to try it atleast once. So a compelling campaign or online contests with interesting offers and gains for the consumer will help market better 
Tom King's curator insight,
December 10, 2014 9:54 AM
Email is still the king when it comes to notifications.
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Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers. The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles, such as VP/SVP of Sales, Director of Sales, etc.). The data set included B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets and 44,043 links shared between July and September 2014 were examined. The analysis found the hashtags used most frequently by sales leaders included a mix of terms related to business (#sales, #BigData, #LinkedIn), topical issues (#alsicebucketchallenge, #ferguson), sports (#NFL, #SFGiants), and personal betterment (#fitness, #inspiration, #motivation)....
Jeff Domansky's insight:
This look inside the head of sales leaders provides some fascinating insight.
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Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a marketing professor at Stanford Graduate School of Business. Simonson has found that rather than being enticed by them, consumers are skeptical of those personalized offers that flood their inboxes. His research, “Beating the Market: The Allure of Unintended Value,” was published in December 2013 in theJournal of Marketing Research. Marketers have long assumed that touting a promotion as “customized,” “based on your past purchases” or “especially for you” will persuade customers that the product will fit better, fulfill more needs or otherwise prove more satisfying than others. But “telling consumers that an offer is tailored for them can backfire” and lower the chance that they’ll bite, writes Simonson, who co-authored the study with Aner Sela of the University of Florida and Ran Kivetz of Columbia Business School....
Jeff Domansky's insight:
Very surprising study and worth noting for marketers. New research says customized deals often backfire.
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As described by Brian Solis “Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt. ”The point of natural selection is that not every business will make it. As Edward Lawler and Christopher Worley note in their book Built to Change, “An analysis of Fortune 1000 corporations shows that between 1973 and 1983, 35% of companies in the top 20 were new.” Their work showed that the number of new companies rose to 45 percent between 1983 and 1993. That number increased to 60 percent between 1993 and 2003. And, as they so appropriately asked, “Any bets [as] to where it will be between 2003 and 2013?” To further their point, a recent ad produced by Babson College cited a rather humbling statistic; “Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. ”What separates brands that falls to digital evolution from those that excel is the ability to recognize the need for change and the vision to blaze a path toward renewed relevance among a new generation of consumers....
Jeff Domansky's insight:
This is a must-read for marketers, developers and entrepreneurs planning a new product launch.
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L2 conducted a study to assess the digital performance of 382 leading consumer brands in the world, drawing them from eight verticals across 17 platforms and concluded that they are active, on an average, on seven social platforms each. The researchers also found out that presence across lots of social platforms does not guarantee greater engagement from fans. It was also observed that local networks are capable of delivering better results in areas where they have a strong social presence instead of bigger sites like Facebook and YouTube....
Jeff Domansky's insight:
World's leading consumer brands have got different strategies and focus on various social media sites. But is it working in favour? A report with valuable insight for marketers.
Dean Ryan G. Martin's curator insight,
November 19, 2014 6:02 AM
A must-recommended read. These leading brands have already built a powerful offline advertising campaign. As expected and as by the help of social media, they must have attracted hundreds of new leads every month. 
Darcy Bevelacqua's curator insight,
November 19, 2014 4:57 PM
Social media strategy needs to be aligned to your business goals. Be sure to focus on doing a few things well before you expand. Not all social media is appropriate or helpful -choose based on your target audience and objectives.
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The trend of assigning a single score to a digital marketing value continues. Today, Chicago-based social engagement platform Earshot is joining the movement with its own social relevancy score. Called the Decibel Level, it is a measurement of whether a person is a good prospect for a sale or other conversion in a given brand campaign....
Jeff Domansky's insight:
Interesting new research tool for content and online marketers.
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The Google Consumer Barometer helps users discover how often people go online, how many connected devices they have, and how they purchase online. The Google Consumer Barometer gives marketers, retailers and producers very recent insights into how people behave online when they are researching a product category and also when they buy products online. Anyone can use the free Google Consumer Barometer, and if you want you can create and download customised data and market-specific information. The Google Consumer Barometer helps users discover everything from: how often people go online, to how many connected devices they may have, how people research and purchase online, how people are watching online videos or the differences between generations and their online behaviour....
Jeff Domansky's insight:
Free, useful research tool for all from Google.
Rachel Turner Dool's curator insight,
October 26, 2014 7:01 AM
This looks great - will definitely be looking into it more.
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A study released by the Acquity Group, part of Accenture Interactive, has found that 94 percent of B2B buyers conduct some research before making a purchase, with 55 percent of them doing so for at least half of their purchases. XThe “State of B2B Procurement” report looked at 500 B2B procurement officers with annual purchasing budgets of approximately $100,000. The goal was to determine how B2B companies adapt and stay competitive through their purchasing decisions. About 68 percent of B2B buyers purchase goods online, compared to 57 percent cited in the 2013 version of the study. Nearly 44 percent of respondents said that they researched goods and services on a smartphone or tablet over the past 12 months....
Jeff Domansky's insight:
Research on the path to purchase for B2B presents some fascinating insight .
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Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. For the most part, though, social media is not the last or only touch for consumers on the path to purchase. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint. Still, some social venues are more geared toward conversion than others. YouTube stood out in Convertro and AOL’s research as the most likely social media property by far to turn a prospect immediately into a customer—likely because video content like that hosted on YouTube can provide 100% of the information an online shopper needs to make a purchase decision. The distance between a social touchpoint and a conversion also depended on the type of product being purchased. The research found that more impulsive purchases—such as subscriptions to services like Birchbox or Dollar Shave Club, personal care items and local services—were more likely to appear as social ads and lead immediately to a conversion, as the last or only touchpoint on a consumer’s journey....
Jeff Domansky's insight:
This research study provides really valuable insight on content marketing, how social media channels convert and which channels convert best. Recommended reading. 9/10
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How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research. _...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact? I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....
Jeff Domansky's insight:
Valuable research and advice from KISSmetrics on social media best practices.
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According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos. "We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating." This infographic looks at what happens in just one minute on social web...
Jeff Domansky's insight:
Who knew? ;-)
Jodi Dichter Kaplan's curator insight,
July 14, 2014 10:19 AM
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing 
Frank J. Papotto, Ph.D.'s curator insight,
July 15, 2014 1:29 PM
Gives you a real sense of the kinds of change we must must deal with every day |
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A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.
Jeff Domansky's insight:
This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.
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And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....
Jeff Domansky's insight:
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
Chuck Taylor's curator insight,
December 11, 2014 9:46 AM
SM continues to steal share of wallet for marketing budgets 
Marissa Sklar's curator insight,
December 11, 2014 10:07 AM
This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media! 
Autopilot Your Business's curator insight,
December 11, 2014 5:34 PM
This is a Big deal..... 3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.
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We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images. It has the capability to capture everyone’s eye and tell them a story with engaging content and images. It’s an all in one package with text, images and creative design that come all along. It holds a great marketing potential that has the ability to attract customers. Many people click on infographics as it is more appealing and hence your web traffic is increased which is beneficial aspect for SEO.
Jeff Domansky's insight:
Great collection and useful reading for marketers, and social media pros.
Jeff Domansky's curator insight,
December 8, 2014 12:44 AM
Great collection of social media infographics. Well worth reading. 9/ 10 
rodrick rajive lal's curator insight,
December 9, 2014 1:53 AM
These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form.
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In part 1, we discussed why businesses need better social analytics. Search marketing was transformed a decade ago by Google Analytics because it gave companies better insights to prove and improve the value of their investment in search ads. Now, businesses need the same for social.Here are the seven social insights that every business needs...
Jeff Domansky's insight:
The right analytics can help your business thrive online and in social media.
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Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned. Writing in today’s issue of Science, Carnegie Mellon’s Juergen Pfeffer and McGill’s Derek Ruths have warned that scientists are treating the wealth of data gathered by social networks as a goldmine of what people are thinking – but frequently they aren’t correcting for inherent biases in the dataset. If folks didn’t already know that scientists were turning to social media for easy access to the pat statistics on thousands of people, they found out about it when Facebook allowed researchers to adjust users’ news feeds to manipulate their emotions....
Jeff Domansky's insight:
Very important consideration when using social media and big data. Must-read for marketers, PR advertising and social marketing pros.
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What’s the number one social network around the world? Facebook, right? With more than 1.3 billion active users, Mark Zuckerberg’s platform dwarfs Twitter, Pinterest, Instagram and Google+ combined. But throw YouTube into the mix, and things start to get a little weird. GlobalWebIndex surveyed internet users aged 16-64 about their social media habits and found that while Facebook easily beat YouTube and Twitter for overall membership and active usage numbers amongst respondents, more people said that they had visited YouTube in the past month than any other channel in the survey....
Jeff Domansky's insight:
YouTube is emerging as a social media Colossus.
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![Why People Buy Things Online [Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/mV1oC9wK69lJdqqhXX8oGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Discover the latest data on why people buy things online. Just because we're marketing things doesn't mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it's going to be very hard to end up at your destination without a scratch. To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas, designing a new experiment for your website, or maybe even making the case to your boss to hire someone new....
Jeff Domansky's insight:
Valuable insight into online shopping.
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Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics. The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity, it’s wise to seize it. The quarterly report of consumer sharing behavior published this week by social data and sharing tool provider ShareThis offers such an opportunity. And while the data, drawn from the 450 million unique users and 2.5 million sites and apps in the ShareThis network, doesn’t directly address the ice-bucket-vs.-Ferguson question, it does provide some interesting marketing takeaways....
Jeff Domansky's insight:
Fascinating insight in this research report for social marketers.
Angela Ribo's curator insight,
October 31, 2014 3:16 PM
An interesting comparison between Facebook and Twitter.
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A new survey by investment bank Piper Jaffray found that more than 9 out of 10 American teenagers regularly use social media - and Facebook is not longer their preferred choice.
Jeff Domansky's insight:
Facebook is over for teens — dramatically.
Laura Blair's curator insight,
October 13, 2014 12:58 AM
#facebook on the decline with youth, I'm finding this with my MS students... It's just not #cool anymore, #Instagram is winning #edtech
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When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. ... So while the volume of brand-related content being created — across platforms, by both brands and consumers — has skyrocketed, the volume of content actually being seen has plummeted because of three irreversible trends. • Feed Frenzy: There are 7x as many users on social media than there were five years ago. Each of those brands and individuals is creating and sharing more content than ever before, and (thanks to content marketing) we’re also talking more about brands. But brands aren’t just competing with each other — they’re going up against everything from wedding photos to breaking news to (viral-optimized) cat videos....
Jeff Domansky's insight:
There's some important insight here for social marketers who must now figure out how to respond to a drastic drop off in organic SEO on the big social media channels. Recommended reading 9/10
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If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches. Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....
Jeff Domansky's insight:
Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.
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Did you know that more than 50 percent of internet users either don't use any social networking site or use only one. And that Facebook mobile ads on iPhones generate more than 1000 percent higher Return-on-Investment (ROI) than ads on Android devices. A new infographic created by Imediaconnection reveals that, as of late 2013, 44 percent of companies still weren't measuring social value in their organizations, while nearly a fifth of companies that have measured social ROI found its value to be negative. Moreover 21 percent of senior marketers label themselves as "dissatisfied" with social media marketing....
Jeff Domansky's insight:
This visual looks at 10 surprising media facts that will keep you up at night.
Erado Press's curator insight,
July 15, 2014 4:12 PM
Only 25% of Facebook users use their privacy settings? |
Excellent basket of insight into marketing to moms.