Public Relations & Social Marketing Insight

Here are a few reasons why Snapchat may be the perfect social media tool for your business.

...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

 

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk

.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.

He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....

By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.

Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.

If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....

...Tressie Lieberman, director of social and digital for Taco Bell, says the brand has been "blown away" by the response it has gotten on Snapchat. Taco Bell is using the app to reintroduce the Beefy Crunch Burrito. "People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement," she says. "Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers."

Taco Bell is one of the few marketers to embrace Snapchat, a mobile platform in which pics self-destruct within 10 seconds....