Your new post is loading...
Your new post is loading...
Do you use Instagram for your business?
Wondering if an Instagram business profile is right for you?
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles....
Why have they done this to us?! Simply put, there are just too many users and too much content on Instagram now — so Instagram is doing its best to help us out. If you’re a brand that advertises on Instagram, you can expect the organic reach of your posts to shrink. Instagram has always been a for-profit company and now with a user base surpassing 400 million people, Instagram will require you to pay for ads if you wish to reach the amount of people you once did. The ethical nature of this move is a discussion for another time; this article’s goal is to help you prepare for these changes and continue to use Instagram as a tool to grow your business. If Instagram is an important part of your business strategy, here are 7 strategies your business needs to employ right now....
Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers. For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website.
And because Instagram is owned by Facebook, you’ll be using the targeting power of one of the biggest consumer databases on the planet!
In this post I’ll show you how to set up your first Instagram ad and how to look at the results....
Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Instagram for business do’s and don’ts to help keep you on the path towards maximizing your Instagram presence....
Are you ready to improve your Instagram marketing? Wondering which tools can help you? To build a successful Instagram marketing presence, you need to have the right tools for the job. In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing..,
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"?
That's where the data comes in. There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. (See #32.)
For example, did you know that a brand would need about 2,325 Instagram followers to get 100 Likes & comments on a post? Or that brands posted an average of 4.9 times per week on Instagram in 2015? Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy....
With 21% of the entire adult population using Instagram, now is the time for your brand to implement a sound marketing plan, with the goal of generating immediate results.
In the post to come, we’ll examine 7 guides and 5 courses you can rely on to achieve Instagram success. While some of these guides and courses share a similar focus, each one can teach you something unique about succeeding with this social platform....
Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.
Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.
According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."
Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales. The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....
Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence. Well, let us have a look at why you must consider Instagram for your business: Growing popularity of Smartphones The way in which people access the web has dramatically changed in the last ten years. Though people rely on their laptop or computer to browse the web, more people are using their Smartphones now. It is estimated that about 89% of activity from the mobile media comes via an app; this increases the value of maintaining an Instagram profile. Unlike Twitter or Facebook, Instagram is capable of thriving off of their mobile application. So, it is easy to use for both businesses and customers....
To solve the issue, Instagram recently announced that they’ll use an algorithm to show users the posts that interest them. They’ll also use your “relationship with the person and the timeliness of the post” for filling your feed.Deja vu? Yep, Instagram is following Facebook’s suitre. This means that you can’t simply rely on real-time industry updates or increase your posting frequency to get real estate in more of your follower feeds. You’ve got to focus more on your audience preferences and use innovative techniques to engage with them. I’ve put together 5 tips to help you amplify your Instagram following, increase your engagement rate with your target audience and drive sales....
Now is the best time to get started with Instagram – it’s popular, fun, growing, and has huge engagement levels. Not to mention a LOT of brands aren’t making the most of it yet. Basic Instagram tips.Whether you’re creating your personal profile or managing your company’s account, the following tactics will help you build an Instagram following from scratch....
It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.
The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.
(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up...
Good copy can still do wonders. Yet driven by the ad popularity of Instagram and other image-driven platforms, brands are more visually oriented than ever.
In fact, Brand Networks saw ad impressions on the popular social network Instagram rise more than 13-fold from 50 million in August 2015 to 670 million in December.
The ad network expects to be delivering more than 1 billion monthly Instagram ad impressions by the end of the first quarter....
|
How are publishers engaging audiences on Instagram amid algorithmic changes? Instagram remains a less straightforward platform for publishers. Without external links, traffic isn’t driven to publisher content and nearly all engagement takes place directly in the stream. However, as we noted last year, publishers are nonetheless finding imaginative ways to use Instagram and engage with their followers. From stunning visual galleries, to native storytelling, to enhancing existing reporting, Instagram remains a great place for publishers to build a devoted community and bolster their brand. When we looked at a selection of 30 publishers on Instagram for mid-June to mid-July 2016, we saw some interesting statistics....
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.
With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....
Your Instagram profile is like a first impression of your brand, so you want to make it a good one! Long gone are the days of posting in the moment to Instagram, and now the growing trend is to have a well curated and cohesive Instagram feed. To help make your feed look amazing and save you time, here are 3 steps to planning the perfect Instagram feed!
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you're covering all the bases?  To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we've covered all of the basics below -- and we've included some inspirational examples along the way. Check it out ......
While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.
For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....
Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked. Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail. Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
This can be broken into three phases as we enter the age of visual culture and language.
Phase One: Massive increase in photo creation
Ten percent of photos taken by humankind took place in the last 12 months
Phase Two: The Rise of Image Centric Social Networks
Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.
These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.
Phase Three: Images become Interactive
Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.
So how and why should you use images in your business communications, marketing and social networks?...
Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. One particularly great thing about Instagram is that it isn't just for still photography. There's a lot of directions to go with each post, whether it's posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees ... the list goes on....
For many of its 400 million monthly active users, Instagram is used just for recreational purposes. But, did you know that Instagram can be used as a powerful business tool, too? The problem, however, is that many people simply don’t know how to use Instagram for their business. In this article, we’re going to take a look at how you can begin to use Instagram in order to generate sales. We’ll analyze three tactics that you can put into action, right now, in order to turn Instagram into a profitable sales channel....
Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.
Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images....
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs.
So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program.
Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....
|
Useful tips to help you set up your business on Instagram.