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Do you want to market your business with video? 
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2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.
Jeff Domansky's insight:
Compelling stats and reasons to focus on video marketing this year.
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We are constantly being reminded that video is one of the biggest and most important forms of online media. But how big is it? At Storyhunter, we’ve gathered past, present, and predicted statistics for social and mobile video to analyze just how important video is and will be to the future of content creation.
Jeff Domansky's insight:
It's not just video, the trends are to mobile video. Are you ready?
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Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page). Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo. Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video....
Jeff Domansky's insight:
Curious about video marketing and how to best use the medium to your advantage? Get great info here on how to use videos to increase visibility.
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Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....
Jeff Domansky's insight:
Discover three tools and step-by-step tutorials to help you create stunning promotional videos.
InsideOut's curator insight,
December 5, 2016 7:18 AM
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In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create.These fans are a great source of inspiration for more content and they will also help to spread the word.
YouTube does a lot to help video creators to create better content. One of these efforts is the ’10 fundamentals of a creative strategy.’ Below you’ll find these fundamentals made actionable and see that they are enriched by a new one. These rules apply not only to content marketing on Google’s video platform, but they also help to optimize your efforts in video content marketing strategy....
Jeff Domansky's insight:
11 tips to help you get results with video marketing.
Maria Cattini's curator insight,
November 25, 2016 8:08 AM
11 tips to help you get results with video marketing.
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Everyone likes to watch videos on the web.
Jeff Domansky's insight:
Lots of useful lessons from these 10 video content marketing examples. Recommended viewing.
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You see, live streaming is an important element to your digital marketing plan. If your goal is to improve your lead and sales conversion rates, expand your reach, and enrich follower experience, live streaming video is the tool to use.
Jeff Domansky's insight:
Live streaming is greatly increase your social media exposure. Check out these five video platforms.
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You spend all night long researching the topic and countless hours effectively writing your post. And then you wait for the huge of traffic to hit your blog. But it doesn’t really happen that way all the time, does it?
Maybe it’s time you integrate videos in to your content marketing strategy! Zac has already explained how videos can make blog posts more appealing (I’d suggest you read that post too).
In this post, I’ll tell you how you can use videos to get more targeted traffic & conversions....
Jeff Domansky's insight:
Here's how videos positively affect SEO and marketing.
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The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?
Jeff Domansky's insight:
Is video on the cusp of imploding? I don't think so but it will definitely evolve.
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Ever felt the urge to launch a YouTube channel, only to find that the results don’t quite pass muster? Astonished by the high production values of the other shows, and concerned how you will manage to find your own audience, lost in the shadows of the established, big budget sites? Now is the time to put those doubts aside. Whether you want to make reaction videos or one of the other popular YouTube video types, if you don’t have the best tools, there’s a good chance that your efforts will be overlooked. The problem is you don’t have a 4K video camera, professional microphone, or Adobe Premier. You don’t have a studio, a Chroma green/blue screen, or the time to put into editing a video together. But as of now, you don’t need any of these things. The future is here – and it’s called Showbox....
Jeff Domansky's insight:
Want to create video for YouTube? Check out a new, easy to use app called Showbox.
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In a television appearance in early June, Michael W. Ferro Jr., the chairman of the newspaper and magazine publishing company Tronc — formerly known as Tribune Publishing — made an astonishing claim.
Jeff Domansky's insight:
Tronc, formerly Chicago Tribune publishing, hopes to move from 200 videos daily to 2000 by using automation among other strategies.
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Do you want to add video to your social media marketing?
Jeff Domansky's insight:
Here's a great guide to using video in social marketing.
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More than 62% of the world's internet users will view digital video in 2017, up from 60.8% in 2016. Digital video viewership's uptake has primarily occurred in developed markets such as the US, Canada and the UK, where internet infrastructure can meet the bandwidth demands of digital video. Strong internet speeds enable consumers to watch entire TV programs online through over-the-top (OTT) services and share videos via social media channels.
Jeff Domansky's insight:
It's a mad, mad video world ahead.
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Like a lot of other social studies teachers, I love videos. I often joke that I became asocial studies teacher so that I could run the filmstrip. (If you don’t get the filmstrip reference, ask someone born before 1980). Here are some tools for creating and sharing videos. WeVideo (http://wevideo.com/) offers the most features of any of the tools in this list. Itis an online video creation tool that I have written about many times over the last few years. WeVideo offers templates that new users can follow to create their first videos. Advanced WeVideo users can skip the templates, use the full editor, and apply themes totheir videos by choosing them from the themes menu in the editor. In the video editoryou can upload your own media clips or use stock media clips to produce your video. WeVideo's Google Drive app allows you to save all of your video projects in your GoogleDrive account. WeVideo also offers an Android app and an iPhone app that students canuse to capture images and video footage to add to their projects.Stupeflix (https://studio.stupeflix.com/) allows you to create audio slideshow videos up to twenty minutes in length. You do not need to register in order to create a video on Stupeflix. You can and should register if you want to be able to go back and edit your video after it has been published. To create a video on Stupeflix start by choosing a theme for your video then uploading pictures from your computer. If you don't have any pictures on your computer you can importing some from your Flickr, Facebook, or Instagram account. Once your pictures are uploaded or imported you can drag and drop them into the sequence in which you want them to appear. You can layer text on each image. To add sound to your video you can select a soundtrack for the entire video or layer sound on each image individually. Stupeflix provides a nice gallery of free soundtracks that you can use or you can import your own audio tracks. When you're ready to see your finished product, click the preview button before publishing your video....
Jeff Domansky's insight:
Richard Byrne provides great social media tools and tips for teachers but they're also excellent for marketing, PR and training. The video tools suggested are worth checking out.
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Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year. But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?...
Jeff Domansky's insight:
Video isn't just on the rise -- it's evolving to better serve marketers and consumers. Here's how.
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Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts.
This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise.
According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
Jeff Domansky's insight:
What type of video gets the best engagement? Useful tips from Instapage.
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We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits. Many publishers and content creators have put a lot of resources into making more video, often with decent results. But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience? From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
Jeff Domansky's insight:
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
Everett Bowes's curator insight,
December 5, 2016 10:49 AM
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
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A useful aid for getting your business known is through video marketing. That said, you have some things to learn first. The following article will equip you with tips to help your business prosper and increase its customer base.
Jeff Domansky's insight:
Really practical video tips.
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You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about number four? According to Parks Associates, that goes to MLB.tv, baseball’s digital video offering. And the rest of the top ten list gets pretty interesting.
Jeff Domansky's insight:
Digital video services are growing in surprising directions not to mention reach.
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Explainer videos are a killer way to get information out there. Getting all that awesome information out in an effective, colorful way is a wonderful method of increasing brand authority and gathering online traffic. However, a video that’s too long, fuzzy, or boring are pretty common mistakes. Here’s our least favorite errors and some of the simple fixes that will give your video a boost.
Jeff Domansky's insight:
Practical tips for better videos.
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It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook. During Q2 2016, Kinetic Social tracked data based on 2 billion social ad impressions, including ad spending for all ad types on Facebook, across both desktop and mobile channels. Kinetic Social is a programmatic social media platform that delivers paid social ads, and more than 90% of its clients are US-based. According to the data, almost half (or 44%) of 30- to 60-second video ads on Facebook were viewed to completion. Meanwhile, those that ran 30 seconds or less saw a 26% completion rate. Interestingly, 2-minute or longer video ads had the second-best completion rate of 31%....
Jeff Domansky's insight:
65.8% of US marketers plan to use the platform for video ads and they better be 30 - 60 sec. long for highest viewership.
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Jeff Domansky's insight:
In just two years, video content will be 85% of search traffic in the US, mostly on social media. That's 85%. EightY-five. Percent. Got it?
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Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Jeff Domansky's insight:
Video rocks!
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015. With all that video streaming on devices and platforms, there are more opportunities than ever to reach your audience. So, are you in the game? Does your content strategy consider video? If it doesn’t, you might be in trouble. Here’s why online video is here to stay....
Jeff Domansky's insight:
Here's why video makes marketing sense.
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Some people are simply camera-shy and this Social Media Examiner post will help you create videos without appearing on camera.