Public Relations & Social Marketing Insight

Story telling is the new PR and marketing on social steroids. Brands and even the media, have had to rethink their content strategy.

...Our world is now immersed in a 24/7, 365 news cycle and it has caused mayhem for brands and for the agencies that work with them. There’s advertisers doing PR. Digital shops doing print media. PR shops doing traditional advertising strategy. Basically, the communications world has been flipped on it’s head. There’s no way to figure out what’s heads or tails.

One thing is for certain, however, storytelling is the main focus of companies and PR, digital marketing and advertising all have a role in it....

At this month’s Consumer Electronics Show in Las Vegas, Robert Kyncl, YouTube’s global head of content, made a bold prediction: In a few years, video will comprise 90 percent of Internet traffic. According to statistics YouTube released just yesterday, Mr. Kyncl’s forecast certainly seems within reason. On average, 60 hours of video content are now uploaded to the video-sharing platform every 60 seconds.

Not only is this a clear indication that Internet video is fast becoming a marquee communications tool; it is also a clear signal that now is the time to ensure that your organization is not only creating compelling video content, but also optimizing it for maximum audience retention, social sharing, and commenting....

Common challenges to Content Marketing (and Tips to Help Tackle 'Em)
I asked and you answered.

Last week I posted a poll asking marketers to vote on their top content marketing challenges. Here are the results and some solutions...

The well of content can start to dry up for even the most prolific content marketers. Here are 5 sources you can use to help prime the pump.

Content creation is a tricky beast. You may be given limited material to work with, yet you’re expected to constantly develop new content. The well goes dry sometimes, especially when you’ve written about the same topic three months in a row. So, how do you make sure your fountain of ideas never runs out?...