Public Relations & Social Marketing Insight

Create truly responsive stories, white-papers, blog posts, or reports with our unique format that automatically takes advantage of every device size. With full screen video and imagery, interactivity, and lots of great layouts and designs to choose from, you can replace those static PDFs and boring blog posts.

Every story had to have some moment that was there to amuse me — a funny moment, an emotional moment, some original observation I’d made on the scene that no other reporter had. It could just be a nice moment in the script. Every story had to have someone who was more than a talking head, spouting out their point of view on the issue of the day.

To make them more human, it sometimes only took a line of description, an original thought about who they were and why they believed what they believed, a surprising moment, a funny moment on tape.If you cannot find a deep interest in the story to begin with, that's a warning since. As Pixar Filmmaker Andrew Stanton advises in his TED Talk on The Clues to a Great Story:

And that's the first story lesson I ever learned. Use what you know. Draw from it. It doesn't always mean plot or fact. It means capturing a truth from your experiencing it, expressing values you personally feel deep down in your core....