Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20+ Social Media Hacks and Tips From the Pros : Social Media Examiner

20+ Social Media Hacks and Tips From the Pros : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for the newest social media tips and techniques?

Want to know how the experts are staying ahead of the social media marketing curve?

 

We asked top social media pros to share their favorite tips for getting the most out of social media.

 

In this article you’ll discover 25 ways to improve your marketing and save time....

Jeff Domansky's insight:

This is a very useful  and practical collection of social media tips. Lots to learn.

Jeff's curator insight, October 26, 2016 7:47 PM

This is a very useful  and practical collection of social media tips. Lots to learn.

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How I Manage a Social-Media Platform of More Than 100 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 100 Million Followers Every Day | Public Relations & Social Marketing Insight | Scoop.it

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media—more engagement, period—seeks out strategies that work.

And what works with a platform of 11 million followers tends to work for platforms with 100, too.

Social media is a moving ocean of posts, images, tools, ideas, and content that flows at a fast pace. You can find success by building your own social media strategy and keeping it fluid by checking and rechecking what’s working.

I’ve had the chance to check and recheck dozens of different social media strategies in managing a social media platform of 11 million. How do I do everything that I do? And what do I do, specifically? Well, I’d love to share the details with you!...

Jeff Domansky's insight:

Peg Fitzpatrick shares social management strategies that can work for big or small platforms.

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Public Relations & Social Marketing Insight | Scoop.it

What once was a telephone button is now a social media phenomenon.  No wonder people are curious.

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake.

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....

Jeff Domansky's insight:

#Heaven or #Hell? These tips will help you decide.

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LinkedIn Has Its Finger on the Pulse as Twitter Closes Its DM Doors

LinkedIn Has Its Finger on the Pulse as Twitter Closes Its DM Doors | Public Relations & Social Marketing Insight | Scoop.it

As we career towards the end of 2013, social media speeds up with even more changes and improvements. Twitter has gone back on its original plan to allow users to DM anyone on the site by explaining it was an “experiment”, whilst unveiling Custom Timelines – a competitor for Storify. LinkedIn launched Showcase Pages – a new way to market your products and brands, whilst bringing in integration with Pulse (their replacement for LinkedIn Today). We also look at Google+ vanity URLs, new look profiles and an overhaul of the Facebook Like and Share buttons...

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10 Free Essential Resources for Community Managers | Social Media Today

10 Free Essential Resources for Community Managers | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
A collection of the best free resources for social media managers on how to build a community, keep them engaged and the day-to-day toolkit such as a social media content calendar template and a social media sizing cheat sheet.
Jeff Domansky's insight:

Nice list of basic social media tools and templates.

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How Barack Obama Rocks His Facebook Page | Doktor Spinn

How Barack Obama Rocks His Facebook Page | Doktor Spinn | Public Relations & Social Marketing Insight | Scoop.it

I work a lot with Facebook in my job, especially with our Facebook page.

 

And it’s almost inevitable to now and then look at other Facebook pages for inspiration.


My favourite?

The Social Media President

My absolute favorite Facebook page is Barack Obama’s.

 

Here’s why...

Jeff Domansky's insight:

POTUS does many things well with his Facebook page.

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Facebook, Twitter, Reddit, Imgur, Instagram or Pinterest? Which Social Media Sites Should Your Company Be On?

Facebook, Twitter, Reddit, Imgur, Instagram or Pinterest? Which Social Media Sites Should Your Company Be On? | Public Relations & Social Marketing Insight | Scoop.it

“A hotel should be on Instagram, but a bank doesn’t necessarily need to be. How should a company decide which social media sites it can benefit from, and which are a waste of time?


Figuring out which social media networks deserve your brand's time and energy can be tough, especially since it seems like a new network arrives every month. There are many options, and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you're reaching the best audience for your brand and using resources wisely.”


Here's an infographic from Salesforce delineating which social media sites should your business be on....

Jeff Domansky's insight:

As you dive in and refine your brand’s social media efforts, it's imperative to evaluate and iterate.

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Ultimate Cheat-Sheet for everyday social media activity

Ultimate Cheat-Sheet for everyday social media activity | Public Relations & Social Marketing Insight | Scoop.it

One of the most challenging part of social media marketing is to be active on multiple social channels with same efficiency and efforts. However every social media channel works differently and it’s important to understand their online contribution on daily basis.

Here is a cheat sheet to stay updated on top social media channels within same time and more efforts....

Jeff Domansky's insight:

Here's a useful social media cheat sheet from Rajiv Pandey. Nice and practical.

Jack Later's curator insight, May 25, 2015 11:53 PM

cool stuff

Gary Campbell's curator insight, May 26, 2015 6:03 PM

Yes, yes, chop it all up each day. I would add if you can do post or tweet at peak time, it would be a added bonus.

Natan Amos's curator insight, July 2, 2015 11:34 PM

Came across this gem of an article that definitely represents the key aspects in creating a familiar base and make your business more popular via social medias. There is no doubt in my mind that by staying active on social medias, promoting good positive business tactics, recruiting people to like, join, or even just view your business is  critical steps you need to take in order to increase the business overall. This article really shows the beauty in the relationship between social medias and online businesses. 

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12 Mind-Bending Social Media Facts with Strategies to Leverage Them - Kruse Control Inc

12 Mind-Bending Social Media Facts with Strategies to Leverage Them - Kruse Control Inc | Public Relations & Social Marketing Insight | Scoop.it

Are Social Media strategies part of your overall marketing plan? These recent facts show how many opportunities there are right now.


Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. You’re building a digital asset that grows year over year.


Social Media is how we communicate now. As a marketer for your business (or for yourself as a sales professional), this list of 12 mind-bending Social Media facts (with strategies on how to leverage them) should help you find your way...

Jeff Domansky's insight:

Very useful social media facts and tips from Kathi Kruse.

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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Marketing Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

Hamid Ahmad's curator insight, March 3, 2013 12:36 AM

Explore Business Strategies through social media, they are here to stay....

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5 Tips to Get Your CEO On Social Media | Heidi Cohen

5 Tips to Get Your CEO On Social Media | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

Despite their corporate standing, CEOs aren’t on social media, according toBrandFog’s 2013 CEO, Social Media, and Leadership Survey. These findings echo earlier research by The 2012 Fortune 500 Social CEO Index that found 70% of the Fortune 500 CEOs had no presence on social media!

Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....

Jeff Domansky's insight:

Much more research, insight and useful C-level social media strategies from Heidi Cohen.

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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Marketing Insight | Scoop.it

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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