Public Relations & Social Marketing Insight

There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. They contended: We have grown to be so much more.

In recent weeks, it's become clear that a similar mindset has fully taken hold among the social media platforms themselves. Snapchat is now a "camera company,"accented by its recent announcement of its video-recording sunglasses calledSpectacles. The Venice, Calif.-based company, now known as Snap Inc., has been trying to shed the "social" tag in recent months when meeting with the press.

Twitter COO Adam Bain last week mentioned at Advertising Week that his company recently moved its mobile app listing in Apple's App Store from the social section to news—and his team saw downloads of the app accelerate. 

The idea that Facebook is a social network? Pfft. ...

So what happened? Why have developers soured on the Facebook platform? Multiple factors in this analysis The summary of the reasons why developers have increasingly left the Facebook platform for other platforms: - Lack of virality

- Higher ad rates

- Constant retooling

- Competition

- The feed is finite

- Mobile platforms are the new sexy opportunities.

This essay elaborates on each of these reasons. Perhaps this will be educational for future platforms in how they work with developers, and hopefully Facebook will ultimately come to fix these issues....

Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable....

Are you looking to create content that engages? Does your content connect with people and encourage them to engage?

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips....

... In other words, Learndot is building a training and certification platform for businesses that enables anyone within an organization to build courses, certify customers, educate partners and get employees up to speed, from the cloud. Learndot launched its new platform in beta in November, and were quickly overwhelmed by the response, receiving hundreds of trial requests within the first few months.

The startup wasn’t ready for the response, Learndot founder Paul Roland Lambert tells us, and they had to turn people away, as it initially took the startup nearly a week to set up a single trial manually. Now, with customers like Get Satisfaction, Clio and Zirtual on board, Learndot is officially coming out of restricted beta and opening its platform to the public....