Public Relations & Social Marketing Insight

Want to learn how social media can scale? Use this strategy and it cannot fail....

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages.

Developing a people-centric social media strategy is a huge opportunity for companies to differentiate themselves from their competitors. A seemingly “faceless” brand making a personal connection over social media is such a rarity, that when it does happen, the resulting positive emotion from the recipient is remarkable in comparison to the avalanche of noise out there....

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset. And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart. Read below for more…