Public Relations & Social Marketing Insight

According to the U.S. Department of Commerce, E-commerce has grown 18.4% year over year in the second quarter of 2013. Online sales are booming with what seems like an endless growth opportunity in the near future. This is great news for companies such as Amazon who solely operate as an “E-tailer” but presents a challenge for local economies supplemented by mom and pop shops. Price matching is impossible, but there are 4 key methods of gaining an edge over e-tailers and beating them to your customer’s wallet...