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(WBNG Binghamton) In Breast Cancer Awareness Month, nation’s two largest breast cancer charities sign-on to protect consumers and charities.
In National Breast Cancer Awareness Month, New York Attorney General Eric T. Schneiderman on Thursday issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise that the sale or use of a product will result in a charitable contribution.
According to a news release:
The best practices follow a year-long review of “pink ribbon” and similar campaigns of nearly 150 companies. While these campaigns have resulted in substantial donations, the Attorney General's review found that consumers often do not have sufficient information to understand how their purchases will benefit charity.
“National Breast Cancer Awareness Month continues to increase our understanding of breast cancer and raise funds for the charities fighting it. Consumers who intend to support this worthy cause deserve to know that their purchases do the good promised by the pink ribbon campaigns,” Attorney General Schneiderman said. “These best practices, agreed to by the nation’s largest breast cancer charities, will help ensure that cause marketing campaigns provide the benefit that’s expected, and that consumers, charities, and above all, the women and families affected by this devastating disease are protected.”...
[These guidelines are worth studying by nonprofits who are actively fundraising ~ Jeff]
