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Curated by Jeff Domansky
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10 tips on Minimum Desirable Product

10 tips on Minimum Desirable Product | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - May 26, 2015 9:23 AM

Market it and see if anyone gives a sh*tI  I love the lean startup movement and the Minimum Viable Product (MVP) methodology, though sometimes before even building MVP, you may want to explore whether there’s an interest at all in your product.


This is where Minimum Desirable Product (MDP) comes into play....

Jeff Domansky's insight:

This is a provocative but invaluable rethinking of lean startups and what you should do before you even make it. remember the Minimum Desirable Product (MVP) philosophy and let it guide you to success. To me, it was a huge eye-opener!

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3 Key Marketing Takeaways from Simon Sinek's "Start With Why"

3 Key Marketing Takeaways from Simon Sinek's "Start With Why" | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - May 15, 2014 2:38 AM

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible?


This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed.


He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....

Jeff Domansky's insight:

How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.

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CCM Consultancy's curator insight, September 24, 2018 2:16 AM

Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.
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