Public Relations & Social Marketing Insight

If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages.

Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have).

From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....

This article will give you three complete examples of ad audiences and the corresponding landing page I've built with specific traffic in mind:The first is a general squeeze page for a webinar on SEO, targeting marketing professionals. The second is for a B2C outdoor activities business, running guy's weekend getaways. The third is for a nonprofit organization, targeting (with this specific campaign) women interested in environmentalism....