Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Trump loves to say media companies are 'failing' — here's how they're actually performing

Trump loves to say media companies are 'failing' — here's how they're actually performing | Public Relations & Social Marketing Insight | Scoop.it

President Donald Trump often labels media companies as "failing." He's taken shots at BuzzFeed during press conferences. He's repeatedly pounded on CNN, and particularly enjoyed that network's recent journalism stumble.


And of course, Trump has hammered the MSNBC show "Morning Joe" this week, causing a political firestorm that has stretched across both parties.


If you follow the advertising business, you'd not be surprised to hear that traditional media business models are under a lot of pressure as consumer consumption habits are going through rapid changes driven by technology.


But here's an ongoing question: are the media companies Trump refers to as "failing" actually failing? Here's a look at how these companies are performing from an audience and financial perspective....

Jeff Domansky's insight:

President Trump has labeled a slew of media companies, including the New York Times and CNN, as 'failing,' Here's a look at how they are really performing. Just the facts!

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BuzzFeed Is Now Bigger Than AOL And Craigslist In The US

BuzzFeed Is Now Bigger Than AOL And Craigslist In The US | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast.


Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees")....

Jeff Domansky's insight:

With impressive growth, real revenue and profitability, BuzzFeed offers valuable lessons for traditional media.

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Study: Social Media Overtakes TV as Main Source of News for 18-24

Study: Social Media Overtakes TV as Main Source of News for 18-24 | Public Relations & Social Marketing Insight | Scoop.it

The 18-24 crowd has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time.


The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at consumers of news and information around the world for its “Reuters Institute Digital News Report 2016.” This is the fifth year it has issued such a report. It’s a fascinating read.


28 percent of 18-24 year-olds say social media is their main source of news, compared to 24 percent who cite television.


Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news....

Jeff Domansky's insight:

Social media is becoming the go-to source for news. And users aren't as interested in video as publishers want them to be.

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