Public Relations & Social Marketing Insight
444.5K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Stages of Newspapers' Decline - stratēchery by Ben Thompson

The Internet has evolved communications in stages: static to social to mobile. Each stage has further decimated newspapers....In case you’re wondering, the most-common objection to FiveThirtyEight and the End of Average was that I didn’t address the demise in advertising. That was intentional; while I plan on talking business models – and it’s an important topic – I think that people in the news industry are too quick to attribute their problems to ads, and too slow to understand how incompatible the Internet is with their definition of a newspaper. Newspapers may be screwed, but we can’t start fixing news until we understand what we’re trying to save, and what is simply a relic.
Jeff Domansky's insight:
Ben Thompson's ongoing series on the future of journalism news media are thought-provoking and profound. Highly recommended reading. 9/10
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months | Mashable

Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months | Mashable | Public Relations & Social Marketing Insight | Scoop.it

In the beginning of this year, Andrew Sullivan made the bold decision to part ways with The Daily Beast and turn his popular political blog The Daily Dish into a stand-alone business. As part of that move, Sullivan announced that the blog would forego ads and generate revenue through a metered paywall and an annual subscription fee for those who wished to pay.

 

Some questioned whether Sullivan would be able to make enough money from this model to support the business, which includes a team of writers and editors. On Monday, however, Sullivan revealed that he is already more than two-thirds of the way towards his goal for the year — after less than two months.

 

The Dish has brought in approximately $611,000 to date, the vast majority of which came before the paywall went up on Feb. 1 as many generous readers paid more than the $19.99 annual subscription fee to help Sullivan get the website on firm footing. In the three weeks that the paywall has been up, Sullivan says The Dish has brought in $93,000 in subscriptions thanks to the metered model. Sullivan's goal for the entire year was $900,000 in order to avoid pay cuts or other significant changes to the operation.

Jeff Domansky's insight:

Will this paywall-funded blog be sustainable once the novelty wears off? Stay tuned.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

In The New York Times' New Summary App, A Glimpse At The Future Of Reading

In The New York Times' New Summary App, A Glimpse At The Future Of Reading | Public Relations & Social Marketing Insight | Scoop.it

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.


On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access to a limited number of stories, and those stories will be presented in a totally new way (for the Times, that is): as a series of cards, one per story, with an image and, at most, two bullet points summing up the news.


"It's not a news summary app," is the first thing Cliff Levy, the two-time Pulitzer Prize winner tapped to lead the NYT Now team, told me in a phone interview. I got a detailed description of how it works, how it looks, and what its aims are, and here's my takeaway: NYT Now is a news summary app. But thanks to its design, it may actually work as intended--and what's intended is to be as native to mobile as the newest version of NYTimes.com is to the web....

Jeff Domansky's insight:

Fast Company takes a detailed look at the New York Times new news reader app and the impact of mobile on publishing. Just don't let the NYT hear you call it a "news summary" app.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Internet may soon beat TV as main source of national news | paidContent

Internet may soon beat TV as main source of national news | paidContent | Public Relations & Social Marketing Insight | Scoop.it
Folks already use the internet more than newspapers to get their national news. Now the internet is on the verge of toppling even TV, research sugests.

Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research.

In fact, more connected Italians already say they get their national news from online ahead of TV, says UK communications regulator Ofcom’s just-published International Communications Market Report....
Jeff Domansky's insight:

Stay tuned for more... on the Internet...

No comment yet.