Public Relations & Social Marketing Insight

Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously?

Pre-tail refers to the entire journey of the shopper before they reach the point of purchase. Product research, browsing social channels, building shopping lists, and organizing coupons and rewards all fall into the pre-tail category.

Various often-quoted studies by Point-of-Purchase Advertising International and The Marketing Science Institute have said that between 60 and 70% of purchase decisions are made at retail. Regardless of the exact number, that means at least 30 to 40% of consumers have made their decisions before they ever walk into a store, which is hardly insignificant. ...

With the advancing age, marketing and shopping trends are advancing too. 2015 is expected to set all new trends in ecommerce. Marketers need to be aware of these ecommerce trends in 2015 so as to remain visible amidst strict competitioyn.

With increasing technology and gadgets, ecommerce is reaching almost everyone. People are feeling more comfortable while buying products online and getting them on their door steps. So, let’s look at the key ecommerce trends in 2015....