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Curated by Jeff Domansky
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A Guide to Marketing Genius: Content Marketing

A Guide to Marketing Genius: Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - July 1, 2013 2:34 AM

Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...- Generates approximately three times as many leads as traditional marketing (per dollar spent).- Increases direct sales.- Costs 62% less than traditional marketing.- Keeps reader attention.- Improves brand loyalty....

Jeff Domansky's insight:

Important insight for content marketers including some stats you can use to convince the C-suite that social media matters.

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Why Content Marketing Should Be in Every Digital Strategy

Why Content Marketing Should Be in Every Digital Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - May 30, 2013 2:12 AM

Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center....

 

Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do.

 

Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...

Jeff Domansky's insight:

If you're a content marketer, you'll want to note these five reasons why content needs to be a key part of your digital marketing strategies. it's a thoughtful read.

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AlGonzalezinfo's curator insight, June 5, 2013 11:45 AM

Like the saying goes, Content is GOLD. What location is to real estate, content is to marketing. 

 

Content, Content, Content.  :)

 

From the article:

 

Let’s not kid ourselves.

 

Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content.

 

We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content.

 

Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...
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I’ve Got 99 Content Marketing Problems (But They Can Be Fixed)

I’ve Got 99 Content Marketing Problems (But They Can Be Fixed) | Public Relations & Social Marketing Insight | Scoop.it
From contentequalsmoney.com - June 25, 2013 9:55 AM

Does content marketing hold the answers to all your brand’s problems? Not by a long shot.And if anyone says it does, it’s time to start walking. Fast.


Content marketing is loaded with problems… it’s definitely not the Marketing-Manna-From-Heaven some people make it out to be.The good news is, content marketing problems can be fixed....

Jeff Domansky's insight:

Four content marketing problems that are easily fixed.

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Use Social Media to Get More Customers for Your Biz | Business 2 Community

Use Social Media to Get More Customers for Your Biz | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 24, 2013 2:53 AM

Social media is a fantastic tool for generating leads and can be a great complement to a strong email marketing presence. Strategist Annetta Powell recently wrote an article on Business2community.com identifying best practices for generating leads through social media.

 

Powell wrote, “In social media marketing, businesses try to send messages about their products to people and encourage them to share it with other people in their social circle. This way the message of the company is sent to a larger network of people on its own without the company having to do anything.”

 

“The driving force behind a social media marketing campaign is one customer’s recommendation to the other through word-of-mouth,” continued Powell, “This is the reason why the traffic coming to your website due to social media marketing is called earned traffic rather being called paid traffic.” Powell separated social media into three different categories, each of which have different lead generating strategies....

Jeff Domansky's insight:

Three content categories and how they each generate leads differently.

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