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Beacons are excellent tools for creating location-based and real-time mobile experiences. Some big businesses are experimenting with using beacons to deliver localized, timely, and relevant information and marketing offers, including Facebook, Target, and the London Underground.
When they work, it’s magic — but sometimes that’s easier said than done.
Through our own research and conversations we’ve had with companies that have tried beacons before, we’ve identified a number of problems companies run into when they decide to give beacons a try....
Challenges and opportunities abound with beacons.