Public Relations & Social Marketing Insight
444.4K views | +8 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Anatomy of a Best-Selling Book | Daily Infographic

The Anatomy of a Best-Selling Book | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.dailyinfographic.com - November 30, 2016 11:11 PM

We can’t all be J.K. Rowling or Stephenie Meyer, but if you’re working on a book, it’s nice to know what helps with success.

First, don’t get too long-winded: Surprisingly, the average length of a best-selling book is 375 pages. (Lord of the Rings is definitely an outlier here.)

As far as setting goes, most bestselling books are set in the U.S., with lawyers or detectives as main characters. Romance is, by far, the most lucrative genre. Romance books bring in $1.4 billion a year, with crime books in second place. Interestingly enough, people finish romance novels but often ditch religious books.

While the U.S. leads for its publishing industry, Germany, France, China, Japan and the UK also have large markets for authors. If you’re publishing an e-book, Amazon might be the best bet –– the company controls more than half of the e-book market. Authors also get to keep 70 percent of what they make on Amazon....

Jeff Domansky's insight:

Here's a great overview of a bestseller and the publishing bbusiness.

more...
Jeff Domansky's curator insight, November 30, 2016 11:12 PM

Here's a great overview of a bestseller and the publishing bbusiness.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

2016 Predictions for the Self-Publishing Industry - BookWorks

2016 Predictions for the Self-Publishing Industry - BookWorks | Public Relations & Social Marketing Insight | Scoop.it
From www.bookworks.com - January 10, 2016 1:38 PM

As we look forward to the coming year, the self-publishing world will undoubtedly present us with a few new surprises.  As self-publishers, you probably have some thoughts on this topic as well.  So, I felt it was timely to take a pause to collect a few 2016 predictions from some of the pros—those experts who have a proverbial finger on the pulse of industry changes.  Many of these folks you will recognize as they have served us as reliable resources for BookWorks in the past.  They include marketing strategists, publishers, and bloggers, in addition to the founder of Smashwords, one of the top self-publishing platforms in the world.

Learn about their prognostications and what they had to say when asked the question, “What do you predict for the self-publishing industry in 2016?”...

Jeff Domansky's insight:

Valuable predictions for the self publishing industry in 2016.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 16, 2015 10:35 PM
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

INFOGRAPHIC: How Long Did Famous Novels Take to Write?

INFOGRAPHIC: How Long Did Famous Novels Take to Write? | Public Relations & Social Marketing Insight | Scoop.it
From electricliterature.com - September 18, 2016 10:54 AM

From William Faulkner to E.L. James this infographic has the answers.

 

If you’ve ever wondered how long it took to craft some of history’s most famous books, you’ll want to check out this rad infographic from the kind folks at Printerinks. Tolkien takes top slowpoke honors for taking 16 years to write the Lord of the Rings while the quickest author on the list is John Boyne who wrote The Boy in the Striped Pyjamas in only 2.5 days! Check out the entire chart below

Jeff Domansky's insight:

To use a clickbait headline... This writer sat down and you won't believe what he did in two and a half days.

more...
Jeff Domansky's curator insight, September 18, 2016 10:56 AM

To use a clickbait headline... This writer sat down and you won't believe what he did in two and a half days.
AMLTaylor66's curator insight, September 18, 2016 2:53 PM
Share your insight
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Self-Publish Your Book on a Budget | Mediashift

How to Self-Publish Your Book on a Budget | Mediashift | Public Relations & Social Marketing Insight | Scoop.it
From www.pbs.org - June 10, 2015 2:30 AM

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.


The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.


Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.


The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world. As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....

Jeff Domansky's insight:

Nice checklist to help you plan to self-publish your next book project.

more...
rodrick rajive lal's curator insight, June 10, 2015 5:54 AM

A lot of people are self publishing there books including me! I woul like to recommend self publishing to all my acquaintances! 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn