Twitter still beats Snapchat despite trailing in daily users | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - June 4, 2016 4:32 PM

Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.

Despite this, Twitter still has two significant advantages over Snapchat.

First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.

Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....