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Using Twitter as a medium, the World's Fastest Agency will respond from briefing to idea within 24 hours. A networked team of creatives in New York launched a new service that meets the demand for rapid turnaround advertising.
Using Twitter as a medium, the World's Fastest Agency will respond from briefing to idea within 24 hours. Outputs will include tag lines, product and service naming, communications platforms and (of course) stunts. According to its press release: WFA helps time-pressured clients keep pace with the lightening fast 24/7 global media and social culture.
Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails….
A three-step process involves the deposit of a one-time fee of $999 via PayPal, the sending of a brief to @fastestagency, and then the turnaround of an idea via Twitter direct message within 24 hours....
It's a novel approach. The critical questions: Will clients get enough solid advice to work with? is this agency business model sustainable or is it simply a good publicity stunt?
IMHO, it's definitely a good publicity stunt.