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Scoop.it!
If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year. 
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Scoop.it!
Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.
Jeff Domansky's insight:
Invaluable social marketing advice from Neil Patel along with the research to back it up. Highly recommended. 10/10.
María Dolores Díaz Noguera's curator insight,
June 15, 2015 2:28 PM
Dejar de adivinar: Aquí hay una estrategia de Social Media que funciona |scoopit travésThePRCoach http: //sco.lt / ...
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The last 48 hours of my life were total madness. This is what I did. Since I’m involved with startups on a daily basis, working on product development and (business) strategy, I’ve always been keeping lists of interesting tools and resources that could be interesting to use. Thinking of something I could create, I thought it would be fun to build a simple and useful site that could help makers find resources and tools while building their startup. The first thing I did was writing down all categories I could think of that would suit a startup’s needs. I ended up with 50, and made a huge Excel sheet where I entered all the stuff I’d already saved. From there on I started collecting more resources and filling up the empty spaces....
Jeff Domansky's insight:
This is a superb story about marketing a start up, lessons and a blueprint to follow for success. Highly recommended for startups, PR and marketing pros. 10/10
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No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying. Chevy’s Rikk Wilde “looked down at his notes often, spoke haltingly and explained to the pitcher that he'd like the Colorado” —Marketing Daily’s Karl Greenberg has the skinny today on its new “inner truck guy” conventional campaign — “because it has ‘class-winning and leading, you know, technology and stuff,’” James R. Healey reports in USA Today. “The nervous Wilde was assured this morning he still has a job,” Greg Gardner and Alisa Priddle reported in the Detroit Free Press last evening. “And in fact he appears to have garnered millions in free publicity for the Chevrolet brand, which has received at least $2.4 million in media exposure from the unconventional presentation, according to Front Row Analytics. Bloomberg reports that is six times more than the $392,000 it would have brought in with a more polished performance. ”It did not take long for #technologyandstuff to pop up on Twitter with GM president North America Mark Reuss (@GMdudeinNA posting, “It's what I've been saying for years.....#technologyandstuff,” Gardner and Priddle report....
Jeff Domansky's insight:
In the world of viral and content marketing, this was a classic. Local Chevy manager makes big stage mistake. Empathy and sharing ensue. Mistake goes viral on the net. GM seizes opportunity. Picks up up the bat and hits a grand slam content marketing home run. You gotta love the internet for stories like these. And for once you've got to admire the big faceless corporation, in this case GM, seeing a good thing in a little guy's mistake. Love the story. Somebody buy Rikk Wilde a Duff's beer or two. Recommended reading. 9/10
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So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
Jeff Domansky's insight:
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...
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Even if you’ve spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this reason, it’s always a good idea to get a second set of eyes to look over your internet marketing strategy, particularly a social media agency (heck, even having a friend look over it may dig up some missing elements).Mashable recently shared some of the most common elements missing from a social media marketing strategy. Check out some of these oversights below to see if your strategy needs some tweaking:...
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Let’s face it – there are tons of marketing tactics that boost conversions. Whether you prefer academic or anecdotal evidence, we all know that the right marketing mix is key in order for an ecommerce site to be successful. But with so many options, you might be wondering when and where to deploy your campaigns, and more importantly, how to make them more effective.The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? In a nutshell, it’s the process that customers go through to make a purchase....
Jeff Domansky's insight:
Useful walk-through the five stages of customer buying and how you can use those stages in your marketing.
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Content - As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ... All those product video views translate into more sales for businesses. Shoppers who view video are 174% more likely to purchase than viewers who did not, according to Invodo. And almost 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device....
Jeff Domansky's insight:
This infographic and post provide useful ammunition for marketing, PR and content marketing pros who need evidence that video in social media returns an ROI. Take a look.
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Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...
Jeff Domansky's insight:
Several good insights into content marketing and trends.
cobra youth communications's curator insight,
June 24, 2013 6:00 AM
Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media. |
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Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.
Jeff Domansky's insight:
Kevan Lee shares an excellent overview and blueprint for a social media marketing program.
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![How To Thrive In An Evolving Content Marketing Landscape [VIDEO] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/C9aVLEHktDmQVK4Lr6dXvzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.
Jeff Domansky's insight:
SAP points out key factors in content marketing success including a focus on substance, always adding value, using originality and getting industry influencers on side. Recommended reading. 9/10
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In a global world, brands need to speak a lot of different customers’ languages. And, as mobile, social and software increasingly break down traditional communications borders to transform how brands communicate with consumers, marketing leaders are facing new strategic challenges as they look to develop global marketing fluency....
Jeff Domansky's insight:
In a global world, brands need to speak a lot of different customer languages. Here's what marketing leaders need to know.
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Jeff Domansky's insight:
Do you want to increase your sales, but don't have money for advertising? Great case study looking at Pick Your Plum's social media and social marketing strategy.
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...World Pulse's recent Girls Transform the World campaign invited girls and women to identify, share and reflect on barriers to girls' education and to propose solutions. World Pulse received hundreds of responses from some 60 countries, including from repressive societies where girls’ stories often go untold. The community shared stories about the effects of education policies, child marriage and pregnancy, security and school facilities. In addition to creating an active discussion inside the community, World Pulse aggregated and organized 350 stories and gave them to delegates of the G(irls)20 Summit, who then delivered the communiqué to the G20 summit.IJNet recently spoke with World Pulse Digital Action Campaign Manager Leana Mayzlina and Content Coordinator Kim Crane, and came away with these tips for engaging a community...
Jeff Domansky's insight:
Excellent case study in community engagement, nonprofit PR and activism...
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To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow. In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...
Jeff Domansky's insight:
If Millennials are part of your target market, you'll find some valuable insight and strategies here.
Jenifer Rettler's curator insight,
July 25, 2013 4:45 PM
Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.
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A recent study by Oglivy suggests that social media users aren’t showing advocacy or passion for most of the brands that they follow. What I want to do in this post is take a look at the research behind that assertion and posit an alternative explanation for the chasm between brand advocacy expression on social media and its expression in real life. Methodology This study looked at between 6 and 7 million social media mentions of 22 major brands and eight feature films in four countries (United States, China, Brazil, and the United Kingdom). They assessed five product categories: coffee, hotels, fashion retail, movies, and skincare....
Jeff Domansky's insight:
Good look at the importance of "advocates." The challenge for marketers of course is how to find these influencers.
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Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume. LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic. Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...
Jeff Domansky's insight:
Lots of really interesting insight into LinkedIn in this graphic. Some valuable insights for marketing, PR and content pros.
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Finding truth, telling stories and building community are great recipes for success like Andy Frisella.