Public Relations & Social Marketing Insight

...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”

1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. 

Understanding how this impacts your communications 

So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....

Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements?

 

...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw…

 

What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger.  The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....