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With Google's Help, 'Glamour' Monetizes Hangouts

From mashable.com - April 8, 2013 9:56 AM

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today

From socialmediatoday.com - December 10, 2012 5:22 PM

...What if I told you there is now a place where all those things you did from your Facebook Groups to develop a relevant and interested audience for your business, could be done easier, smarter, more effectively, and free of charge?

Google+ Communities, because of the added services available to Google+ Users and integration with all the other benefits of the Google infrastructure, simply blows Facebook Groups out of the water.

There are four types of Google+ Communities available:

Two are private Communities, and another two are Public. Anyone can join a Public Community and create posts, leave comments on others posts, share images and video, join a Hangout. The owner of a public community has the option of leaving the community unrestricted, or can make community membership subject to an invitation, or approval from a Community Moderator....

[J.C. Kendall provides an in depth look at the advantages of the new Google+ Communities. A must-read if you're a business frustrated with Facebook ~ Jeff]

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How Google+ Can Boost Your Business | Mashable

From mashable.com - March 5, 2013 10:42 PM

Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+.

So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. That and the fact that Google adds more than 10 million new users each month.

While Google hasn’t come out and said exactly how Google+ figures into its SEO equation, social media experts have a pretty good idea of how it all works. “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users,” said Mike Arnesen, senior SEO analyst at SwellPath. “This even extends out to the second degree, so friends of your friends will be affected when you +1 pages.”...

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