Facebook now flags and down-ranks fake news with help from outside fact checkers | Public Relations & Social Marketing Insight | Scoop.it

Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.


“We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.”


Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy. ...