Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Introducing Online Courses for Journalists on Facebook | Facebook Media

Introducing Online Courses for Journalists on Facebook | Facebook Media | Public Relations & Social Marketing Insight | Scoop.it
From media.fb.com - November 2, 2016 6:43 PM

In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.

In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....

Jeff Domansky's insight:

Here's a direct link to Facebook's new free courses for journalists. Bloggers and PR pros will find the information valuable

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ARA Comunicación Digital's curator insight, November 3, 2016 3:57 AM
Cómo los periodistas pueden utilizar cada vez mejor las redes sociales (Twitter, Facebook, etc.) y más herramientas digitales. Periodista 2.0 y multifunción.
La pluma digital's curator insight, November 3, 2016 9:10 AM
Link a tres cursos online de Facebook para ayudar a los periodistas a crear contenido y enganchar a las audiencias utilizando Facebook e Instagram.
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How a shipping company earned 650,000 Facebook fans in a year | PR Daily

How a shipping company earned 650,000 Facebook fans in a year | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - January 8, 2013 5:34 PM
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.

 

When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.


"You can't fake it," Wichmann says.

 

Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.

In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....

Jeff Domansky's insight:

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

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Tom George's curator insight, January 8, 2013 6:48 PM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Gerrit Bes's curator insight, January 9, 2013 4:08 AM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
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We Took Facebook's e-Learning Courses for Journalists - NewsWhip

We Took Facebook's e-Learning Courses for Journalists - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it
From www.newswhip.com - November 2, 2016 6:36 PM

Facebook is training journalists through online courses. What does this mean for publishers and content creators?

Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content. 

We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:

  • best utilize Facebook and Instagram,
  • engage their audience with Facebook Live,
  • create immersive storytelling through virtual reality (360) content,
  • and produce Instant Articles...
Jeff Domansky's insight:

Useful free courses for journalists, bloggers and PR pros looking to understand how to create effective content for Facebook.

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