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Scoop.it!
With the Digital Content NewFronts’ second week taking place in recent days, digital marketing stats—like last week—were aplenty. Here are nine that caught our eye from across the industry. Check out Mother’s Day video numbers, new social data and a rising retail star.... 
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Scoop.it!
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites....
Jeff Domansky's insight:
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year.
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Scoop.it!
Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page]. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....
Jeff Domansky's insight:
For CMOs, more ammunition that social media works. Recommended reading. 9/10
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Lots of interesting digital marketing stats to chew on.