Public Relations & Social Marketing Insight

...The reason this digital marketing stuff works for us and not for you is because we place a priority on it. We understand its intrinsic value and we don’t give up. We know which data to analyze and which metrics to watch. We instinctively know when something does or does not work. I hear this comment every single time I speak to groups of CEOs, and it’s typically from the person in the room who is the most vocal about why nothing works in building his or her business.

 

Here are 15 reasons we are able to grow our real and thriving business with this “digital marketing stuff” and you are not....

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013. 

Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday's Publishing Perspectives Reaching Readers conference.

 

During the first half of Publishing Perspectives’ “Reaching Readers Conference” on Tuesday, panelists posed challenging questions against the backdrop of even more challenging statistics: Last year, $170 billion was spent on direct marketing and only a fraction of that reached potential readers; and only 7% of “word of mouth” marketing, arguably the most effective means of message spreading, happens online.

 

What are marketers supposed to do? Different morning panelists struggled to differentiate between the efficacy of traditional marketing campaign environments and their counterpoint, the crowded digital landscapes that are soaking up their precious resources....

Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....