Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 unexpected ways online reviews have upended shopper marketing - AGBeat

3 unexpected ways online reviews have upended shopper marketing - AGBeat | Public Relations & Social Marketing Insight | Scoop.it
From agbeat.com - April 1, 2015 11:22 PM
From end-cap displays to in-store signage, Shopper Marketing concentrates on capturing consumers at point of purchase, looking for ways to entice them as they stand in store aisles. But today, according to research from Influence Central, online reviews have transformed how consumers shop – arming them with authentic, credible insights that shape their purchasing decisions, both while in-store and well before they head out to the mall.

Below, Influence Central delivers in their own words the top three surprising ways online reviews have transformed traditional Shopper Marketing:
Jeff Domansky's insight:

Word-of-mouth and online reviews present both challenges and opportunities for retailers.

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Carlene Kelsey's curator insight, April 17, 2015 10:02 PM

Do you check online reviews too?
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The best of eBates 2014

The best of eBates 2014 | Public Relations & Social Marketing Insight | Scoop.it
From click.ebates.com - January 13, 2015 12:56 PM

Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten. 

Jeff Domansky's insight:

The future definitely looks bright for the cashback industry.

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Jeff Domansky's curator insight, January 13, 2015 1:01 PM

The future definitely looks bright for the cashback industry.
Doug Hall's curator insight, January 13, 2015 1:04 PM

The future definitely looks bright for the cashback industry.
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Online Trends: Luxury Brands Hierarchical Pyramid

Online Trends: Luxury Brands Hierarchical Pyramid | Public Relations & Social Marketing Insight | Scoop.it
From www.onlinemarketing-trends.com - March 30, 2015 9:11 AM
According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club....
Jeff Domansky's insight:
Have a look the Hierarchy Pyramid of the top Luxury Brands.
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Listen Up Retailers: Social Media Analytics Reveal Insights Into Holiday Shopping Sentiment

Listen Up Retailers: Social Media Analytics Reveal Insights Into Holiday Shopping Sentiment | Public Relations & Social Marketing Insight | Scoop.it
From blogs.sap.com - January 3, 2015 2:00 AM

While recovering from the holiday rush, retailers can look back at this season’s trends to discover new ways to fuel customer engagement and drive loyalty in the next year. Using real-time analytics, SAP uncovered a wealth of insights about consumers’ attitudes and desires that retailers can use all year long.


We have found that simply listening to what people are already saying provides powerful insights into their attitudes and behaviors. And consumers had plenty to say this holiday season: Shoppers shared their opinions and chronicled their actions with more than 28 million mentions online, an 8% increase over last year, according to SAP analytics.


Holiday shoppers tweeted more than 28 million mentions about their gift purchases- up 8% YoY via @SAP_Retail


Using social media analytics, we combed through the social chatter this holiday season to discover what consumers said – and what they actually did. We found some interesting trends, revealing consumers’ changing tactics and suggesting retailers must respond with different strategies of their own....

Jeff Domansky's insight:

SAP uncovered some fascinating insights into retail from this past Christmas season. Great lessons and strategies for retail and online marketers.

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