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La marque de lingerie Wonderbra a mis au point une application iPhone permettant de déshabiller, grâce à la réalité augmentée, une mannequin de la marque afin de découvrir ses sous-vêtements. 
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2012 has seen a number of innovations in the space of mobile advertising. None more so than in augmented reality, which has seen more brand embracing it as a way of promoting their products and services...
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Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than...
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The website of Alex Tew, a 21-year-old entrepreneur, who hopes to pay his way through university by selling 1 million pixels of internet ad space for $1 each.
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Of the billions of display ads users see today, how many do they really love? The second phase of the display ad revolution is here. In a world in which ads ...
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VC-backed ad tech firms have arguably inflicted one big mess on digital advertising...
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The real-time buying of mobile video advertising is quickly growing with the rise in consumption and the ermergence of exchanges and other real-time buying technologies says Seneca Mudd, Director of Industry Initiatives for the IAB, the global...
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Les meilleures vidéos sur la science et les nouvelles technologies, démonstration produit, analyse, tests, culture geek, dossier technique.
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Gangnam Style, on aime ou on aime pas mais force est de constater son succès planétaire. Que faut-il en retenir? Et comment s'en inspirer en terme marketing? Via Jonathan Chan
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Download the app here : www.melotweet.com Turn your Twitter timeline into a musical and playful experience. What if Twitter ceased to be a tool to become a t...
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Instagram has rolled out an expanded web presence for profiles last night. It means that lovers of the photo sharing app have a new way of viewing their favourite images, but what does that mean for brands and marketers?
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What differentiates the best and worst mobile creative? What does successful and unsuccessful mobile creative look like?
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Mid-roll ads perform far better than pre- or post-roll ads, says Adobe in an April 2012 report.
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"ADVERTISING", a playlist created by Alexandre Stopnicki...
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Did you know, clicks aren't the only way to measure display ad performance? We have assessed five alternative metrics that are easy to use and - depending on...
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According to Nielsen Global AdView Pulse report, Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media.
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