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Un expert américain de le la monétisation programmatique déclare aujourd’hui sur adexchanger.com que le header bidding en mode serveur à serveur rend les éditeurs et les acheteurs encore plus vuln… 
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» Header Bidding : bon ou mauvais ? | Tendances, Insights et Marketing Digital
Christophe Dané's insight:
La tendance de fond de la rentrée
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift. There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling by a different name, and that... Continue reading »
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Cette technologie met en concurrence le programmatique et les ventes de gré à gré, tout en réduisant le temps de chargement des pages.
Christophe Dané's insight:
Le heading bidding rend fou ?
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From
adage
Facebook has a plan to bring demand from its Audience Network to top publishers by integrating itself within a spreading technology.
Christophe Dané's insight:
The battle just began
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