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The Virtual Changing Room: A New Need for Apparel Sellers?

The Virtual Changing Room: A New Need for Apparel Sellers? | Phygital trends | Scoop.it
Virtual changing room technology is getting more common. As shipping and return costs keep challenging online sellers, this tech seems more and more vital.
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Augmented Reality Apps Changing the Game of Retail

Augmented Reality Apps Changing the Game of Retail | Phygital trends | Scoop.it
It just became a whole lot easier to shop from your couch, and all because of augmented reality. Augmented reality differs from virtual reality in the sense that it does not create an entire virtual world, but rather combines virtual aspects on top of reality. AR is used today mainly in applications where computer-generated images, sounds,…
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Augmented Reality Examples: How Fashion & Retail Are Using It

Augmented Reality Examples: How Fashion & Retail Are Using It | Phygital trends | Scoop.it
While augmented reality is getting all sorts of press thanks to 'Pokemon Go,' the fashion and retail industries were some of the first using the technology.
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Are retailers committed to mobile loyalty?

Are retailers committed to mobile loyalty? | Phygital trends | Scoop.it
By utilising the mobile and digital channels to their full extent, organisations can beat out their competition and retain their customers.
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